What is a Native App? Features and advantages
Apps are here to stay, and what great news! They solve many of our daily problems, or at least make our day-to-day life easier.
Think about it, there are apps for everything. For example, to solve your bank transactions, do your shopping online, book an appointment at the hairdresser's or doctor's, check your electricity consumption, see your electricity bill...
But did you know that there are different types of apps?
Here we are going to define one of them: native app.
If you are thinking of creating an app for your company, it is possible that after knowing the prices of an app, its advantages, characteristics and particularities,you will opt for it.
For us, it's an important choice!
Press play or read on to find out why.
Advantages and disadvantages of Native Apps
A native app is one that has been developed in the specific programming language of an operating system.
In other words, if we are talking about Android, the native app will have been developed with the Kotlin or Java programming language.
And if we are talking about iOS, we will find native apps that have been developed in Swift or Objective C.
The most widely used programming languages in recent years are, in the first case, Kotlin, and in the second, Swift.
Advantages of native applications:
- Speed. As they are developed in the language of the operating system they work with, native apps are faster
- Better user experience. This favours a more positive user experience in the app. This will translate into ratings and comments that will benefit the reputation of the app and attract more downloads.
- Higher performance. One of the great advantages that other types of apps do not have is to take full advantage of the functionalities of the smartphones on which they are installed, as they have access to all their sensors (provided that the user gives permission, of course). For example, they can have access to geolocation, camera, microphone, push notifications, fingerprint, internal storage of the device, accelerometer and gyroscope.
- They work offline. If the user does not have an internet connection, they can still use it, as long as the app has been developed with this requirement in mind. This also has a significant impact on the user experience. For example, there are many games that can be used without any problems on planes, offline.
- Widgets. A native app can benefit from widgets. That is, it can incorporate a thumbnail view of the app on the smartphone's homepage.
Now that we have seen the advantages and features of native apps, here comes the big question: do native apps have any drawbacks?
Of course they do. All types of apps have their pros and cons. Let's take a look at the disadvantages of native apps:
- High cost. As the app has to be programmed twice, once for each operating system, the cost is higher than other types of apps. But, depending on your business model and objectives, it could still be your best option.
- Greater complexity. Native apps are more complex to develop and you need an expert team to develop them.
- Development time. Being more complex, it will require more development time than other types of apps.
Examples of Native Apps
After seeing the advantages of native apps, we understand that there are many brands and businesses that opt for them. To give you an idea, Netflix or Spotify are examples of native apps. They are specifically programmed for both Android and iOS.
As you know, both are entertainment apps. The former is a repository of movies and series and the latter offers music and podcasts. In fact, Netflix is one of the best known and most used by the public and has a very good loyalty strategy with its users through push notifications..
However, we can tell you that no matter the subject or sector of your company, native apps are suitable for any application, whatever its nature.
Native apps, vs hybrid apps, vs PWA
What about other types of apps?
In addition to native apps, you can find hybrid apps and PWA or Progressive Web Apps.
Let's see what they are:
- Hybrid Apps. These are those that have been created with a web code base and then native code has been added to the language of each operating system to take advantage of its features and benefits. Here are some examples of hybrid applications.
- Progressive Web Apps. These are known as apps that work through a browser. And more than apps, they are webs. They work on any operating system and do not need to install any files.
If you want to know more about the differences between the different types of apps, we tell you all about it here: PWA vs hybrid vs native apps
Want to know more App Marketing terms?
Discover them all in our Mobile and App Marketing Glossary..
And now that you've come this far, I ask you, do you want to create an app?
We can help you with the development of your app, and more importantly, make it profitable. The strategy you define at the beginning, before programming it, is as important as the pillars of a house.
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