App Growth Consulting. App Experts Since 2011

Yes. That’s exactly what we specialize in. At Actualizatec, we work with apps that have stalled—apps that have potential but need a comprehensive growth strategy. We analyze why growth has stalled (visibility issues in the App Store, low user retention, an inadequate monetization model, quality issues, UI/UX problems, etc.) and design a predictable growth plan that can multiply your downloads in 3 to 6 months.

A run-of-the-mill marketing agency treats your app like just another digital marketing project: a focus on quick downloads, ad campaigns, and little else.

An App Growth Partner (like Actualizatec) understands that your app is a business that needs to scale sustainably. We combine ASO (organic search optimization), monetization strategy, advanced analytics, user experience (UI/UX), and—when necessary—technical improvements. We’ve worked with over 600 apps, and managing an app involves many unique considerations compared to managing a website.

We don't optimize for vanity metrics; we optimize for predictable growth and long-term profitability. With over 15 years of experience in app development and more than 600 completed projects, we know what sets an app that simply racks up downloads apart from one that generates business.

Yes, and it’s the smartest thing you can do. Many app founders jump straight into development without validating their idea even minimally. At Actualizatec, we help validate app ideas before writing a single line of code: we conduct market research and competitive analysis; we define your app’s unique selling points, monetization and retention strategies, and the features that make sense for your app; we create a two-year financial plan so you have a complete picture of expenses and revenue; and we prepare everything before beginning the development phase.

This is the most critical step because it prevents you from investing thousands of euros in developing an app that no one will use. If the idea has potential, we’ll move forward with the design and development of your app.

We work with apps at any stage. If the app is in the concept phase, we conduct a pre-development assessment and develop a strategy. We conduct market research and competitive analysis, define your app’s unique selling points, develop a monetization and retention strategy, outline the features that make sense for your app, and create a two-year financial plan so you have a complete picture of expenses and revenue. And we prepare everything before beginning the development phase.

If it’s still in development, we can align features with growth objectives from the start. If it’s already live but isn’t growing, we’ll conduct an audit and develop a scalability plan. The rule is that there must be a real business behind it (or clear potential) and a commitment to growing systematically.

It's not mandatory, but it depends on what you need. If your app is already live and you just want to grow it (ASO, paid ads, retention, monetization), you'll hardly need a developer.

If you need technical improvements, UI/UX redesign, or scalable architecture to accommodate a growing user base without the app crashing, then yes: it’s a good idea to have or hire a developer to work on the project in parallel. We can recommend reliable developers we work with, and we’ll lead the team to ensure that your business goals are met.

In other words, the technical side serving the business.

Our App Growth Partner methodology combines five pillars: (1) In-depth diagnosis: we analyze what is limiting your growth (visibility, retention, monetization, technical scalability); (2) Multi-channel strategy: not just ASO—we combine organic search + paid ads (Google Ads, Apple Search Ads, Meta) + retention optimization; (3) Structured monetization: we design a business model aligned with your users and market; (4) Growth analytics: We measure key events (installs, D1/D7 retention, lifetime value) to identify where users are dropping off; (5) Continuous optimization: We test variations (A/B testing on the App Store, paywalls, messaging) and scale what works. Growth is predictable because it’s based on data, not promises.

It's also based on our experience working with more than 600 apps.

Typically between 4 and 12 weeks, but it depends on the current state of your app. If the problem is ASO (it’s not optimized in the app store), you’ll see changes within 4 weeks. If it’s retention (users are uninstalling quickly), the change takes longer because it involves improving UX, onboarding, push notifications, etc. If it’s monetization (you have users but they aren’t generating revenue), the change is immediate once we activate the right model. Most of our clients see rapid growth in downloads within 4–8 weeks by combining ASO, paid ads, and retention optimization. But the real promise isn’t “grow in X weeks”—it’s that you’ll start to see a positive trend if the plan is right.

It's not just about the number of downloads. That's a vanity metric. The metrics that matter to determine if your app is truly scaling are: (1) D1/D7 Retention: what percentage of users continue using the app after 1 day and 7 days (benchmark: >25% D1, >10% D7 for non-gaming apps); (2) Lifetime Value (LTV): how much money a user generates over their lifetime in the app; (3) Cost Per Install (CPI): how much an install costs you through paid ads; (4) Paywall conversion: what percentage of users activate a subscription or make an in-app purchase; (5) Churn rate: how many users leave each month. If these metrics improve month over month, your app is scaling. If not, it’s stagnating—even if you have millions of downloads. At Actualizatec, we track these metrics in Firebase, Mixpanel, GA4, Amplitude, or other tools, and we provide monthly reports on actual progress, along with strategies for improvement.

They complement each other. ASO (App Store Optimization) is the organic ranking of your app on the App Store and Google Play: we optimize keywords in the title, description, screenshots, and preview video so that more people can find your app through organic searches. Typically, this accounts for 30–60% of downloads for a well-optimized app. Paid Ads (Google App Campaigns, Apple Search Ads, Meta, TikTok) are paid advertising campaigns where you pay per install. You need both because ASO is slow but long-lasting (it generates free downloads forever), and paid ads are fast but temporary (downloads only occur while you’re spending money). The optimal strategy: invest in ASO first (2–3 months of intensive optimization) and then use Paid Ads to accelerate growth during critical periods (launch, updates, peak season). Together, they create a network effect: the more downloads you get (even if they’re from ads), the better your ASO ranking becomes.

Very common. Having users isn't the same as having a business. Typical reasons: (1) There’s no monetization model in place (the app is 100% free with no subscription or ads); (2) The monetization model isn’t right for your audience (you’re trying to sell when your users are used to free apps, for example); (3) Poorly placed paywalls or confusing UX (users can’t figure out how to buy); (4) App store commissions not factored in; (5) Incorrect pricing (either too high or too low for the value you provide). At Actualizatec, we conduct monetization audits: we analyze which model your competitors use, what your users are willing to pay, what the realistic customer lifetime value (LTV) is, and which paywalls generate maximum conversion without alienating users. It’s common to increase revenue by 10–20% simply by making changes to the model, pricing, and UX.

Just because Firebase is installed doesn't mean it's set up correctly. Most apps track generic events (app_open, screen_view) but don't track what really matters for growth. You need custom events tied to your business goals: (1) For subscription apps: registration, paywall_viewed, subscription_started, subscription_cancelled; (2) For e-commerce apps: product_viewed, add_to_cart, purchase; (3) For social apps: connection_requested, message_sent, profile_completed. Without these events, you can’t see where users drop off or optimize your app. At Actualizatec, we conduct Firebase audits: we review which events you have, which are missing, and set up the correct tracking so you can view D1/D7 retention, CPI by channel, and LTV by cohort. It’s the difference between having data and having insights. And then, using that data, we apply our expertise and experience to interpret it and recommend strategic improvements.

Good question. Many apps are built to handle 1K–10K concurrent users and crash when they reach 50K or 100K. Typical problems: (1) Centralized database (monolithic databases become overloaded); (2) No caching (every user request hits the database); (3) No load balancer (one server handles all the traffic); (4) Non-scalable architecture (monolith instead of microservices). This is solved with data sharding, caching (Redis/Memcached), load balancing, and cloud-native architecture. It’s not cheap, but it’s necessary if your app is going to scale. At Actualizatec, we advise technical teams on scalable architecture and monitor performance so that when 100,000 users arrive, the app remains fast.

The minimum monthly investment is 650 € plus VAT. The minimum contract term is 3 months for the lowest-priced service, the 650 € plan. Other services are paid on a pay-as-you-go basis and have no minimum contract term.

Email us at contacto@actualizatec.com, and we'll be able to give you a specific answer to your question.

The real cost isn't the investment in Actualizatec, but rather the cost of NOT growing: losing market share to competitors, becoming obsolete in the app store, wasting money on ineffective advertising, and letting the app "die a slow death."

Pure ASO = in-store optimization only (keywords, title, description, screenshots, ratings/reviews, custom product pages, custom store listings, A/B testing of icons, screenshots, etc.). In short, it focuses on improving visibility in app stores and increasing free downloads.

Growth Project = ASO + Paid Ads + Retention + Monetization + Analytics. Higher cost, but results include increased sign-ups, visits, user retention, engagement, revenue, etc.

Recommendation: If you want to know what would be best for you right now, email us at contacto@actualizatec.com and we'll help you. Our minimum service fee is 650€.