We help companies, marketers, and entrepreneurs create their mobile apps or improve the ones they already have, so they can achieve the business results they’re looking for. In other words, we work alongside them to drive more downloads, more active users, and more sales through their apps.
Noelia Leiro is the CEO of Actualizatec.

ABOUT US

OUR VISION

Guiding companies, marketers, and entrepreneurs on the path to app success

Combining training, strategy, and expert support, we believe that an app’s true performance depends on who drives it and who guides them along the way; therefore, our mission is to offer the tools and knowledge necessary for every mobile project to reach its maximum potential. We are committed to a human, practical approach that is passionate about innovation, with the conviction that the mobile universe is a constant opportunity to grow, evolve, and connect.

Services and Training

Noelia Leiro

Andreas Becca

Bernat Colomer

Bruno Inofuentes

Shammy Murillo

Carlos Manteca

Nando Linares

Industry experience
+ 15 years
App Projects
+ 600
Students Trained by Us
+ 2000

We believe that technology can transform people’s lives, provided it is used with purpose. That is why we help create apps that truly provide value and improve the daily lives of thousands of users.

In a world where we spend more than 3 hours a day on our mobile phones—and 90% of that time within apps—the potential for impact is enormous. But achieving a successful app requires strategy, method, and expert guidance.

We want to help you turn your app into a powerful tool to grow and connect with your users.

Our Clients and Testimonials

Our Clients

At Actualízatec, we have contributed to the development and growth of apps for brands such as SEAT, Vueling, and Shell, as well as companies like iSalud, Athletic Club, Domino’s Pizza, Wesmartpark, and Cyclego. Our experience spans all kinds of industries: from e-commerce, health and fitness apps, and marketplaces to tourism, food, and mobility. We believe that what matters most isn’t the product or the industry, but building a connection with the user.

We seek to help you reach the hearts of your users and transform them into loyal customers, regardless of the sector in which you operate.

Testimonials and Success Stories

Media Mentions:

.carrousel{margin:0;background:#091216;display:flex;align-items:center;justify-content:center} .carousel-wrapper{position:relative;width:100%;max-width:838px;overflow:hidden} .carousel-wrapper::before,.carousel-wrapper::after{content:"";position:absolute;top:0;bottom:0;width:120px;z-index:2;pointer-events:none} .carousel-wrapper::before{left:0;background:linear-gradient(to right,#091216 0%,rgba(9,18,22,0) 100%)} .carousel-wrapper::after{right:0;background:linear-gradient(to left,#091216 0%,rgba(9,18,22,0) 100%)} .carousel-track{display:flex;align-items:center;width:max-content;animation:scroll 20s linear infinite} .carousel-track a{flex-shrink:0;margin-right:24px;display:block;cursor:pointer} .carousel-track img{width:145px;height:auto;border-radius:8px;display:block;pointer-events:none} @keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}} .carousel-wrapper:hover .carousel-track{animation-play-state:paused}
const track = document.getElementById('track'); if (!track.dataset.duplicated) { track.innerHTML += track.innerHTML; track.dataset.duplicated = "true"; }

Our Services

{ "@context": "https://schema.org", "@graph": [ { "@type": "AboutPage", "@id": "https://actualizatec.com/nosotros/#webpage", "url": "https://actualizatec.com/nosotros/", "name": "Nosotros — Actualízatec: Mobile & App Marketing", "description": "Agencia especializada en mobile marketing, ASO y desarrollo de apps fundada en 2007 en Barcelona. Más de 15 años de experiencia, +600 apps trabajadas en 30 países.", "inLanguage": "es", "isPartOf": { "@id": "https://actualizatec.com/#website" }, "about": { "@id": "https://actualizatec.com/#organization" }, "breadcrumb": { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Inicio", "item": "https://actualizatec.com/" }, { "@type": "ListItem", "position": 2, "name": "Nosotros", "item": "https://actualizatec.com/nosotros/" } ] } }, { "@type": "Organization", "@id": "https://actualizatec.com/#organization", "name": "Actualízatec", "alternateName": "Actualizatec", "url": "https://actualizatec.com/", "foundingDate": "2007", "description": "Agencia de mobile marketing, ASO y desarrollo de apps con sede en Barcelona. Más de 15 años de experiencia ayudando a empresas a conseguir más descargas, usuarios activos y ventas a través de sus apps.", "logo": { "@type": "ImageObject", "url": "https://actualizatec.com/wp-content/uploads/2021/05/Agencia-ASO-App-Marketing.png" }, "address": { "@type": "PostalAddress", "addressLocality": "Barcelona", "addressCountry": "ES" }, "areaServed": ["España", "Latinoamérica"], "email": "contacto@actualizatec.com", "sameAs": [ "https://www.facebook.com/actualizateconline", "https://www.instagram.com/noelia_actualizatec", "https://www.youtube.com/channel/UC3hRP7Y8rgT1AKfysKMuWqA", "https://www.linkedin.com/company/actualizatec" ], "knowsAbout": [ "App Store Optimization", "Mobile App Marketing", "Desarrollo de aplicaciones móviles", "Paid Ads para apps", "Analítica de apps", "Google Play", "App Store" ], "numberOfEmployees": { "@type": "QuantitativeValue", "value": 7 }, "member": [ { "@id": "https://actualizatec.com/#noelia-leiro" }, { "@id": "https://actualizatec.com/#andreas-becca" }, { "@id": "https://actualizatec.com/#bernat-colomer" } ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Servicios de Mobile Marketing", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Agencia ASO", "url": "https://actualizatec.com/agencia-aso/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Consultoría de Apps", "url": "https://actualizatec.com/consultoria-apps/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Ads para Apps", "url": "https://actualizatec.com/paid-ads/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Desarrollo de Apps", "url": "https://actualizatec.com/desarrollo-apps-moviles/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Analítica de Apps", "url": "https://actualizatec.com/servicios-estrategia-analitica-apps/" } } ] } }, { "@type": "Person", "@id": "https://actualizatec.com/#noelia-leiro", "name": "Noelia Leiro", "jobTitle": "CEO y Fundadora", "description": "Experta en Mobile App Marketing, ASO y estrategia de crecimiento para apps móviles con más de 15 años de experiencia.", "url": "https://actualizatec.com/noelia-leiro/", "worksFor": { "@id": "https://actualizatec.com/#organization" }, "sameAs": [ "https://www.linkedin.com/in/noelia-leiro-app-marketing-y-aso", "https://www.instagram.com/noelia_actualizatec" ] }, { "@type": "Person", "@id": "https://actualizatec.com/#andreas-becca", "name": "Andreas Becca", "worksFor": { "@id": "https://actualizatec.com/#organization" } }, { "@type": "Person", "@id": "https://actualizatec.com/#bernat-colomer", "name": "Bernat Colomer", "worksFor": { "@id": "https://actualizatec.com/#organization" } }, { "@type": "Review", "itemReviewed": { "@id": "https://actualizatec.com/#organization" }, "author": { "@type": "Person", "name": "Pablo Barrios", "jobTitle": "Global Head of Digital MKT and CRM", "worksFor": { "@type": "Organization", "name": "SEAT" } }, "reviewBody": "Noelia es una de las mejores personas con las que he trabajado. Resolutiva, estratégica y enfocada a resultados. Su gran conocimiento de mobile marketing y su carisma hicieron que se ganara el respeto de toda la organización.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "itemReviewed": { "@id": "https://actualizatec.com/#organization" }, "author": { "@type": "Person", "name": "Abhai Bhargava", "jobTitle": "Mobile Lead Manager", "worksFor": { "@type": "Organization", "name": "Shell" } }, "reviewBody": "A Noelia le puedes explicar tu objetivo y olvidarte totalmente de él, porque sabes que te lo hará realidad. Es una persona muy proactiva que mantiene a los clientes informados y siempre al tanto.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "itemReviewed": { "@id": "https://actualizatec.com/#organization" }, "author": { "@type": "Person", "name": "Petar Balachev", "jobTitle": "Senior Manager", "worksFor": { "@type": "Organization", "name": "Deloitte Digital" } }, "reviewBody": "Noelia tiene una enorme capacidad para un trabajo de la más alta calidad. Esta cualidad y su don de gentes le convierten en un miembro muy valioso de cualquier equipo interdisciplinario.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } } ] }
{ "@context": "https://schema.org", "@graph": [ { "@type": "AboutPage", "@id": "https://actualizatec.com/nosotros/#aboutpage", "url": "https://actualizatec.com/nosotros/", "name": "Nosotros | Actualizatec", "description": "Ayudamos a empresas, marketers y emprendedores a crear sus aplicaciones móviles o a mejorar las que ya tienen, para alcanzar los resultados de negocio que buscan.", "isPartOf": { "@id": "https://actualizatec.com/#website" }, "mainEntity": { "@id": "https://actualizatec.com/#organization" } }, { "@type": "Organization", "@id": "https://actualizatec.com/#organization", "name": "Actualizatec", "url": "https://actualizatec.com", "logo": "https://actualizatec.com/logo.png", "email": "contacto@actualizatec.com", "description": "Guiamos a empresas, marketers y emprendedores en el camino hacia el éxito de sus apps, combinando formación, estrategia y acompañamiento experto.", "foundingDate": "2007", "sameAs": [ "https://www.facebook.com/actualizatec", "https://www.instagram.com/actualizatec", "https://www.youtube.com/actualizatec", "https://www.linkedin.com/company/actualizatec" ], "employee": [ { "@type": "Person", "name": "Noelia Leiro" }, { "@type": "Person", "name": "Andreas Becca" }, { "@type": "Person", "name": "Bernat Colomer" }, { "@type": "Person", "name": "Bruno Inofuentes" }, { "@type": "Person", "name": "Shammy Murillo" }, { "@type": "Person", "name": "Carlos Manteca" }, { "@type": "Person", "name": "Nando Linares" } ], "review": [ { "@type": "Review", "author": { "@type": "Person", "name": "Joana Sánchez", "jobTitle": "Presidenta de Incipy" }, "reviewBody": "Es un lujo contar con Noelia como profesora y colaboradora tanto en INESDI como en INCIPY. Una de las mayores expertas en Mobile. Es clara, estratégica, energética y motivadora.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "author": { "@type": "Person", "name": "Abhai Bhargava", "jobTitle": "Mobile Lead Manager Shell INT" }, "reviewBody": "A Noelia le puedes explicar tu objetivo y olvidarte totalmente de él, porque sabes que te lo hará realidad. Es una persona muy proactiva que mantiene a los clientes informados y siempre al tanto.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "author": { "@type": "Person", "name": "David García", "jobTitle": "Head of Digital Athletic Club" }, "reviewBody": "Trato cercano, profesionalidad y conocimiento del mundo App. Noelia y su equipo aportan una visión experta de un sector con particularidades que a menudo desconocemos.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "author": { "@type": "Person", "name": "Petar Balachev", "jobTitle": "Senior Manager - Deloitte Digital" }, "reviewBody": "Noelia tiene una enorme capacidad para un trabajo de la más alta calidad. Su don de gentes le convierte en un miembro muy valioso de cualquier equipo interdisciplinario.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } }, { "@type": "Review", "author": { "@type": "Person", "name": "Pablo Barrios", "jobTitle": "Global Head of Digital MKT and CRM - SEAT" }, "reviewBody": "Noelia es una de las mejores personas con las que he trabajado. Resolutiva, estratégica y enfocada a resultados, con un gran conocimiento de mobile marketing.", "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" } } ] }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Inicio", "item": "https://actualizatec.com/" }, { "@type": "ListItem", "position": 2, "name": "Nosotros", "item": "https://actualizatec.com/nosotros/" } ] } ] }

WEBINAR

APP MARKETING

How to accelerate an app’s growth and increase active users by 4x, without investing in ads