We help companies, marketers, and entrepreneurs create their mobile apps or improve the ones they already have, so they can achieve the business results they’re looking for. In other words, we work alongside them to drive more downloads, more active users, and more sales through their apps.
Noelia Leiro is the CEO of Actualizatec.
Combining training, strategy, and expert support, we believe that an app’s true performance depends on who drives it and who guides them along the way; therefore, our mission is to offer the tools and knowledge necessary for every mobile project to reach its maximum potential. We are committed to a human, practical approach that is passionate about innovation, with the conviction that the mobile universe is a constant opportunity to grow, evolve, and connect.
We believe that technology can transform people’s lives, provided it is used with purpose. That is why we help create apps that truly provide value and improve the daily lives of thousands of users.
In a world where we spend more than 3 hours a day on our mobile phones—and 90% of that time within apps—the potential for impact is enormous. But achieving a successful app requires strategy, method, and expert guidance.

At Actualízatec, we have contributed to the development and growth of apps for brands such as SEAT, Vueling, and Shell, as well as companies like iSalud, Athletic Club, Domino’s Pizza, Wesmartpark, and Cyclego. Our experience spans all kinds of industries: from e-commerce, health and fitness apps, and marketplaces to tourism, food, and mobility. We believe that what matters most isn’t the product or the industry, but building a connection with the user.
We seek to help you reach the hearts of your users and transform them into loyal customers, regardless of the sector in which you operate.
President of Incipy
Mobile Lead Manager Shell INT
Head of Digital Athletic Club
Senior Manager – Deloitte Digital
Global Head of Digital Marketing and CRM – SEAT


How to accelerate an app’s growth and increase active users by 4x, without investing in ads