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Strategy and analytics for apps

Receive consultancy on your app’s analytics, growth strategies, potential monetization pathways, main measurement KPIs, and other key aspects.

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We help you obtain and understand your app's data and make the decisions that lead you to achieve your goals. We are specialists in app strategy and App Business Intelligence.

We help you obtain and understand your app's data and make the decisions that lead you to achieve your goals.

We are specialists in app strategy and App Business Intelligence.

How we can help you

Analytics is the foundation for knowing what is happening in your app. At Actualízatec, we help you obtain and understand this data and make the decisions that lead you to achieve your goals.

App Analytics

Data is the basis of every strategic decision we make; it tells us how each app feature is being received, if it is intuitive, why users are leaving our application… and other key information to meet your business objectives.

We are specialists in app strategy and App Business Intelligence: if you need to know if your application’s analytics are being collected correctly or if the most appropriate objectives for your business are being measured, at Actualízatec we can help you.

We work with specific app analytics tools such as Firebase (Google Analytics), MixPanel, App Radar, Amplitude, Adobe Analytics, EMMA, Appsflyer, Adjust, or Branch, among others.

App Analytics Service

At Actualízatec, we are experts in:

Implementing full analytics in an app (custom events).
Measuring key events to have total visibility over what is happening in the application.
Creating personalized reports with conclusions and recommendations that provide you with a deep insight into what is happening.

We perform personalized strategic consultancies for our clients.

Grow your app with our

App Marketing services.

Services

App analytics audit

We analyze the initial state of your application’s event measurement. We study whether the right metrics are being measured to track the business objectives you have set for the application. We help you with implementation and the selection and configuration of the appropriate analytics tools.

Measurement plan and tagging guide

Data should be the basis of any strategic decision in a business.
We help you determine which key KPIs you should measure in your app and how to measure them.
We handle management and queries with the technical team.
We develop the measurement plan and the tagging guide with the technical requirements necessary for implementation.

Advanced management and implementation

We work with development teams specialized in the implementation of events and tags, as well as with your own team if you have one. We configure the most advanced tools and perform analytics migrations. We prepare all data collection so that you achieve your business results.

Preparation of analytics reports

We create personalized reports and dashboards for each of our clients so they have information about their apps in the most visual and understandable way.
We set up strategic data collection to facilitate decision-making for the Product Owner, CMO, Marketing Director, or the person responsible for the company’s application.

Strategies and Services

Initial analysis

INITIAL CLIENT CONSULTING

With our consulting services we accompany our clients to achieve their objectives and grow as much as possible as soon as possible.

ASO AUDIT

Analysis of your app’s visibility on Google Play and App Store. We analyze the opportunities for your app’s growth and competitor analysis.

Strategy

KEYWORD RESEARCH

Study of relevant keywords for your app, based on audience, competitors, and opportunities.

WE LAUNCH YOUR APP

ASO plays a fundamental role in your search for quality users. If you haven’t launched your app yet, we help you conceptualize it from scratch.

+15

years

Industry experience

+600

App Projects

About us

We help companies, marketers, and entrepreneurs create their mobile applications or improve existing ones to achieve their desired business results. In other words, we work alongside them to secure more downloads, more active users, and more sales through their apps.

With over 15 years of experience in the sector, we have participated in more than 600 application projects and trained over 2,000 students, both in person and online. Furthermore, we have been speakers at digital marketing events and provided in-company training for organizations such as SEAT and CaixaBank.

We are the team that will lead and supervise your project from start to finish, combining strategy, experience, and specialization to ensure its successful growth.

Testimonials and Success Stories

Joana Sánchez

President of Incipy

“It is a privilege to have Noelia as a professor and collaborator at both INESDI and INCIPY. She is one of the foremost experts in Mobile. She is clear, strategic, energetic, and motivating… We will undoubtedly continue to collaborate for a long time.”

AITZIBER IRIARTE

CMO at Doctor i

Abhai Bhargava

Mobile Lead Manager Shell INT

“You can explain your goal to Noelia and completely forget about it, because you know she will make it happen. She is a very proactive person who keeps clients informed and always up to date. She has a great ability to bring order and calm to the greatest chaos in a project. She is an excellent professional to work with.”

MANUEL LANCHAZO

Marketing Director at Biwenger

David García

Head of Digital Athletic Club

“Close, professional service and in-depth knowledge of the app world. Noelia and her team bring an expert perspective to a sector with specific nuances that we often are not aware of. Their commitment and structured approach ensure your app project is consolidated and grows, adapting to your needs and the resources available. Highly recommended.”

M. ANTONIA FONTIVERIO

Head of Internal Communications at SEAT

Petar Balachev

Senior Manager – Deloitte Digital

“Noelia has an enormous capacity for work of the highest quality. This quality, combined with her people skills, makes her a very valuable member of any interdisciplinary team and, at the same time, allows her to successfully resolve the most complex assignments. In short, Noelia is a great professional and a very reliable person with whom I will always be delighted to work again.”

MARTA RODRIGUEZ

Digital Marketing at Domino’s Pizza

Pablo Barrios

Global Head of Digital Marketing and CRM – SEAT

“Noelia is one of the best people I have worked with. Decisive, strategic, and results-driven. Her extensive knowledge of mobile marketing, as well as her charisma and people skills, earned her the respect of the entire organization. She is the kind of professional I love working with, and that is why I will work with her again in the future.”