Fecha: 19 de May de 2026 Noelia Leiro
The success of an app depends to a large extent on its visibility in the app shops, Google Play and App Store.
To make sure your app stands out from the crowd, you need to master the art of App Store Optimisation (ASO).
At ActualízatecWe are specialists in App Marketing and we have worked on ASO positioning strategies with many of our clients. And we’re not going to lie, it’s not easy, nor is it fast.
ASO is a long-distance race in which competition and market play a fundamental role. That’s why you have to prepare your app to compete in Google Play and App Store for the top positions.
Whether you have already launched your app or you are going to launch it soon, it is never too late to work on ASO.
And if you still have no idea how it’s done, why it’s important for your mobile app or how to work it, don’t worry. At Actualízatec we have prepared a ASO course to take your application to the next level.
The ASO course is divided into five parts:
1) Part 1: Position your App on Google Play and App Store
In the first part of our course, you will dive into the basics of ASO and learn what it is and why it is important to work it into your app.
You will learn how to optimise key elements such as the title, description and images of your app to increase its visibility on Google Play and App Store.
The guide you need to optimise your App’s data sheet. You can view the part 1 of the ASO course here.
(2) Part 2: How to do Keyword Research for ASO
The heart of any effective ASO strategy is keyword research.
In the second part of the ASO course, we will teach you how to search for and identify the right keywords to rank your app for that will help you increase downloads.
In addition, we also show you how to create a link building strategy for your app.
You can see the part 2 of the ASO course here.
(3) Part 3: Highlight your app on Google Play and App Store
Standing out in Google Play or App Store implies a significant increase in visibility and, therefore, a better positioning in both cases.
Getting your App to appear in the “Today” or “Today” tabs of the App Store, or in Google Play’s featured app lists is not easy.
But in Actualízatec we know how and we tell you about it in our third part of the ASO course. You can watch it here.
(4) Part 4: Google App Indexing
Google app indexing is critical to your app’s visibility in mobile search.
Here we are not talking about positioning an app within the Google Play Store or App Store, but within Google’s own general search engine, which means that when the user searches for a keyword related to our app, it appears in the search results so that it can be downloaded.
In the fourth part of the ASO courseWe will guide you through the indexing process and show you how you can do it for your app. You can see it here.
(5) Part 5: ASO efficiency hacks: the best tricks to position your App.
In this part of our ASO courseWe will reveal to you the secrets and tricks that ASO experts use to optimise applications in the Stores.
You can see it in full here.
At Actualízatec we are committed to helping you achieve success with your application.
Our ASO course is the guide you need to stand out in a highly competitive market.
Start now and discover how to improve your ASO strategy and position your app effectively on both Google Play and App Store.
You can view the Complete ASO course here.
If you prefer to leave the ASO to specialists, we would be happy to help you. Do we know each other? Contact us and let’s talk about your project.
Or, if you want to become a mobile expert and manage all aspects of your app yourself, don’t miss out on our online program, where we train you as an App Expert so that you yourself can improve the results of your app.