6 Benefits of Creating an App for Your Business

Fecha: 23 de October de 2026 Noelia Leiro

Are you thinking about creating a mobile app for your business but aren’t sure if it’s worth the investment? If you want to avoid wasting time and money when developing an app, this is for you. We’ll give you the 6 Benefits of Creating an App That Will Clear Up Your Doubts, but we’ll also give you the key insights you need to determine whether or not it’s necessary for your business. The investment required to develop and promote an app is significant. That’s why it’s very important to clearly understand the advantages of having an app and how it will benefit your business. From Stay Up to Date We’re advocates for apps, but only those that make sense, serve a well-thought-out strategic goal, and address a need or problem in the market. Because only then will the app become a sound business decision, helping to boost sales and improve engagement with customers and prospects. The rest end up as “zombie apps” and aren’t profitable. The foundations on which we build the app must be solid and well-grounded. And that’s why, first and foremost, you must ask yourself the big question… Does my company or business need an app? Find out at this video Or keep reading! [fusion_youtube id=”https://youtu.be/j-35PVPoVmA” alignment=”center” width=”” height=”” autoplay=”true” api_params=”” hide_on_mobile=”” class=”” /]

Does my company or business need an app?

To decide whether or not you need an app, you should ask yourself what the real reason is behind creating a mobile app for your business. When we ask this question to our clients who have decided to create an app, the answers we receive are usually general and vague:

“Apps are all the rage, and I need one to stay up to date.”

“The competition has an app.”

“I want to have an icon on my phone so I can access it directly.”

“I want my brand to be seen as innovative”

“As a startup, I need to have an app”

As you can see, these very general answers don’t put the user at the center. And if we want an app to work, The user should be the focus. Because only by focusing on the user and the company’s goals can the investment be profitable. Who will use the app? Who are we targeting? This is key. This user—your avatar—must recognize the great value of your app in order to install it and use it regularly. In Stay Up to Date We specialize in mobile apps, and on several occasions we’ve had to tell a client “There’s no market demand for what you’re planning to launch. Should we pivot?” Thanks to our method and our “Validate and You Will Win“, it is the avatar itself—the target audience—that confirms this. Not us. This validation phase must take place before launching the app and even before writing a single line of code, because that way You’ll avoid wasting thousands of euros on programming and a lot of time. In addition, we guide you on the best way to achieve your goals, whether the solution is an app (native, hybrid, or web app), a mobile-optimized website, a download campaign, optimizing in-app analytics, improving push notifications, etc. But how can you validate the concept before coding the app? It’s possible, and we’ve done it many times—with surprising results. And we continue to do so. It’s one of our most successful services. Here Some of our clients They tell you about “Validate and you’ll succeed.” However, before we get to the validation stage, we need to clearly define our initial strategy. There are several reasons to create an app.

Benefits of Creating a Mobile App for Your Business

Once you’ve completed the initial analysis, you should already know what your users need, evaluate the value proposition you’ll offer them, and determine whether your solution is to create an app or not. Downloading an app requires more effort than browsing a website, so we must provide app users with more value than website users. These are the main benefits of creating an app for your business:

1. The app offers added value compared to the website itself (this could simply be a better UX, or user experience, or additional functionality).
2. An app is the best tool for building loyalty among your users and customers.
3. You can monetize the app and turn it into a profitable channel for your business.
4. An app can enhance your brand image.
5. With an app, you have unique features that aren’t available on the website. You have all the features of the mobile device at your disposal.
6. It can be a great internal tool for your company: in an internal company app, users have resources at their disposal.

Let’s look at them one by one.

1) Advantages of an app vs. a website

The data speaks for itself, and here’s what it tells us: Of the more than 3 hours per day we spend on our cell phones, 90% of that time is spent on apps. In other words, 9 out of every 10 hours users spend on their cell phones, they’re using apps. Is your target audience there, or is it a niche that doesn’t use mobile devices at all? If you’re targeting 80-year-olds, an app might not be the best option, but otherwise… it’s probably worth creating one. You always have to validate this, as we’ve already discussed.

2) An app is a great tool for retaining your users

Retaining users is no easy task. But keep in mind: if you design an app well, the retention rate is much higher than on a website. That said, don’t assume that just because you have an app, you’ll automatically have better retention. You have to work at it to make that happen. Push notifications are your best allies for achieving higher retention. There are many ways to use them to increase retention in an app (without being annoying). Here are a few examples that we’ve compiled to inspire you. Based on data and user preferences, apps are the best customer loyalty tools available today. Banks are well aware of this, and in recent years they’ve invested hundreds of thousands of euros in creating and improving their apps. For example, any banking app (Santander, BBVA, etc.) lets you check your account activity, make transactions, transfer money, and more… They also use this channel to upsell their products and services and offer them in a personalized way.

3) An app is another channel for monetizing your business

A well-designed, well-executed app with a solid strategy is a great source of revenue. If you don’t believe it, just think of the major tech companies that have their own apps (Spotify, Netflix, WhatsApp, LinkedIn…). There are many ways to monetize an app, and here at Actualizatec, we usually recommend combining three of them to maximize monetization. If you want to learn about the 11 best strategies for monetizing an app, we’ll explain them one by one here.

4) An app can help your brand image

These days, practically everyone has a website but not an app, and the truth is that technology is advancing very quickly, and when it comes to creating an app, we can innovate much more than we can with a website. Thanks to the camera on a phone or tablet, you can do amazing things with virtual reality, augmented reality, real-time geolocation, 3D, and more. Brands like IKEA are a clear example. They use their app to showcase their products with augmented reality:

5) An app offers unique features that websites don’t have

In an app, you can take advantage of the capabilities of smartphones themselves, such as sensors. Apps can access all of the device’s sensors. Websites cannot. For example:

• With an app, you can get a precise geolocation of where your users are, whereas a website has access to a much more general location.
• If you need to offer a service based on precise, real-time geolocation, you need an app.
• If you need to display something using Augmented Reality, you’ll need one, too.
• If you want to use a fingerprint to make it easier to log in to the app, that’s only possible with an app.
• If you want to send push notifications to iOS and Android users, you can only do so with an app.

A website only allows you to send push notifications on Android, and for now, you can only access the camera and microphone features. You’ll have access to everything else if you create an app. Now, it’s crucial to think about what’s important for your avatar, your app’s target audience, and how you’ll achieve that. Do you need sensors? Which ones? This will determine whether you need an app or not. And if you need our help with this initial phase of app development through our Initial Strategic Consulting service, please contact us.

6) An app is a great internal tool for your business

This option is particularly feasible for companies that are already quite large and have a significant number of employees. Examples include the apps developed by companies such as Glovo, Deliveroo, and Cabify (among many others) for their own delivery personnel and drivers. In addition to the user app, they have an app for delivery personnel or drivers to make their jobs easier and allow them to manage their work quickly and scalably, no matter where they are. These types of apps increase employee loyalty because they keep employees informed, offer them exclusive discounts for being part of the company family, make their day-to-day lives easier, and provide them with notifications about company announcements and updates, etc. This turns the app into a direct, personalized channel for them. Here are the top 6 reasons why it’s worth creating an app. The benefits of a mobile app. But if you’re still not sure whether an app is the right choice for your business, we’ll help you out a little more. In what clear-cut situations should you NOT create an app for your business?

Why You Shouldn’t Create an App for Your Business

There are 4 Main Reasons Situations in which you shouldn’t consider investing in the development of a mobile app: ​​ 1- If your product won’t be used often enough 2- If you’re not going to offer ADDED VALUE compared to other channels. If you’re just going to do the same thing as on the website and aren’t going to offer any added value, don’t create it. If that’s the case, perhaps a progressive web app could meet your needs without having to invest in one. native app. And if you don’t know what a PWA I’ll explain it to you here. 3- If you don’t have enough money to promote it There’s no point in investing thousands of euros in developing an app if you can’t get the word out about it afterward. In this case, I always use the example of a Ferrari. What’s the point of buying a Ferrari and keeping it locked away in a garage all the time? The same would happen with your app. What’s the point of creating it if you never let anyone know about it? In other words, if you spend 20, 30, 50, or 100 thousand euros on app development and then don’t invest at least that much to promote it, you’ll have a hard time gaining user traction. At Actualizatec, we offer a variety of services designed to help an app grow, Learn more about them here. 4- Don’t create an app if you won’t be able to maintain it. If you’re only going to invest in developing an app and aren’t going to invest any further in improving it, there’s no point in creating it. At Actualizatec, we recommend at least two updates per year, which coincide with operating system updates. This is the bare minimum, but for the app to function well, it must evolve with user needs, so more updates would be advisable. Now you have the main reasons for creating an app and the reasons for not creating one. We hope this article has been insightful if you’re currently at this decision-making stage. If you’re in this situation right now and are having trouble figuring out what you need in your specific case, I invite you to work it out together with a free assessment session. Making a good decision now could save you tens of thousands of euros in the coming months or years. And if you want to learn everything about Mobile & App Marketing, don’t miss our online program, where we’ll train you to become an App Expert so you can take the lead in improving your app’s results. It’s the best program in the Spanish-speaking world for growing an app’s revenue, retention, and active users…