Fecha: 18 de May de 2026 Noelia Leiro
If you are investing in Apple Search Ads or working on optimizing your app in the App Store, you are probably interested in maximizing conversions and reducing costs. One of the best ways to do this is through Custom Product Pages in the App Store.
These pages allow you to customize your app’s page according to the user or acquisition channel, improving relevance and engagement. In this guide, we explain what they are, how to set them up and what strategies you can apply to get the most out of them.
If you want more details, we invite you to watch our video:
What are Custom Product Pages (CPP)?
The Custom Product Pages in the App Store are custom product pages that Apple allows you to create to tailor the presentation of an app based on the audience or ad campaign.
With up to 35 different versionsversions, you can display screenshots, videos and promotional texts specific to each user segment. for each user segment.
Practical example:
- If you have a fitness appapp, you can create a page for strength training and another one for beginners.
- If you use Apple Search AdsIf you use Apple Search Ads, you can direct certain users to a version more aligned with their search intent.
Why are Custom Product Pages important for your app marketing strategy?
✔ Better segmentation and relevance.
✔ Higher conversion in paid campaigns.
✔ Reduced Cost per Installation (CPI).
Now let’s see how they can improve your App Store Optimization (ASO).
By the way, if you want to understand in depth what is the conversion rate and how to improve it, I leave you a video in which we explain all the details.
Benefits of Custom Product Pages for your App Store Optimization (ASO) Strategy
Custom product pages in the App Store offer three key benefits for ASO and user acquisition:
Increase the relevance of your app campaigns with Custom Product Pages
Each user sees what interests them most. By creating specific tabs for each campaign, you can show a more attractive version of your of your app for different audiences.
A user searching for vegan recipes will see images and videos aligned with that search, rather than a generic tab with all kinds of recipes.
Reduce Cost Per Install (CPI) using customized product pages
Custom Product Pages improve conversion because the content is more relevant to each audience, which translates into more downloads with less investment in ads.
More efficient campaigns in Apple Search Ads, Meta Ads and Google Ads.
Less wasted clicks, more users really interested in the app.
Increase App Store conversion rate with Custom Product Pages
By adapting the file to the user’s intention, you can improve the conversion rate of your app in the store.
More downloads without the need to increase the ad budget.
Optimized cards for each type of user.
If you are interested in learning more about Apple Search Ads and keys to campaigns on this platform, here is another video that will help you.
How to set up Custom Product Pages in App Store Connect step-by-step
Configure custom product pages in the App Store is a simple process, but it requires planning.
Guide to creating custom pages in App Store Connect
Step 1: Log in to App Store Connect and go to the Growth and Marketing.
Step 2: Select Custom Product Pages and create a new page.
Step 3: Add screenshots, videos and promotional text tailored to your audience. to your audience.
Step 4: Send the CPP to Apple review (takes 24-48 hours).
Step 5: Once approved, use the CPP URL in your advertising campaigns or acquisition strategies.
Complying with Apple policies when setting up Custom Product Pages
Apple is strict with its rulesso you should make sure to:
- The content must be relevant and not misleading.
- That the visual elements are consistent with the actual experience of the app.
- Do not violate App Store design or promotional guidelines.
Advanced strategies to maximize the impact of Custom Product Pages
How to segment the audiences of your App ad campaigns with Custom Product Pages
Divide your audience into segments:
- New users → Focus the CPP on its initial benefits.
- Recurring users → Highlight new features or enhancements.
- Users with high purchase intent. → Show premium benefits or paid versions.
Leverage seasonal and cultural campaigns with customized product pages
Example: Create a special CPP for Black Friday, Christmas or sporting events. Show discounts or special app features to connect with the to connect with the user at that moment.
Using QR codes to promote Custom Product Pages in offline campaigns
Idea: If you have a presence at physical events, print QR codes that lead to a specific CPP for attendees.
Key metrics to evaluate the performance of Custom Product Pages in App Store
How do you know if your CPPs are working? These are the key metrics you should analyze:
- Conversion Rate (CR): How many users download the app from a specific page?
- ROI: How much are you earning compared to what you spend on ads with CPPs?
- Impressions and clicks: Evaluates how much visibility each page is generating.
At Actualizatecwe use these metrics to compare the performance of the CPPs vs. the default product sheet, optimizing each campaign based on real data.optimizing each campaign based on real data.
Differences between Custom Product Pages and other App Store Optimization (ASO) tools
The Custom Product Pages on App Store complement traditional ASO, but do not do not replace it.
- Traditional ASO: General optimization of the app tab with keywords and attractive design.
- Product Page Optimization (PPO): A/B testing on the main tab to determine which version works best.
- Custom Product Pages: Designed for paid campaigns, customizing content for each audience.
Example:
A recipe app can optimize its ASO with keywords such as. “healthy recipes”but with CPPs you can have a specific tab just for vegan recipes in Meta Ads campaigns.
If you want to create a winning app the best thing to do is to go to our ASO App Course where you will learn strategies to have a successful app in the stores.
And if you want us to help you, write to us at contacto@actualizatec.com and we’ll talk.
Limitations and challenges of using Custom Product Pages in your mobile marketing strategy
Aspects to consider:
- Time and resources: Creating multiple CPPs requires design, text optimization and constant testing.
- Excessive segmentation: Don’t create too many CPPs without data to justify it. Start with 1-3 pages and evaluate their performance before expanding.
Conclusion: How to integrate Custom Product Pages to boost your ASO strategy
The Custom Product Pages in the App Store are a key tool to personalize the user experience, improve conversions and reduce costs in paid campaigns..
But like any advanced strategy, it requires continuous testing, optimization and analysis.
At Actualízatec, we understand that each project is unique. That’s why we share our accumulated experience of more than 15 years and 500 apps to help you make informed and strategic decisions. We know that success depends not only on choosing the right tool, but also on implementing best practices to maximize its potential and then optimize month after month.
Has this article given you food for thought?
With this information, you will be better prepared to lead effective digital projects and connect meaningfully with your audience.
Need help?
If you would like us to help you implement this tool or another one to improve user retention and conversion in your app, email us at contacto@actualizatec.com.
Also, if you want to become an expert in apps and digital marketing, join our online program. Learn from the best and take your projects to the next level – start building your success today!