Calculate how much money your app is losing due to low retention.

Getting downloads is great. But if users leave the app too soon, much of that investment is lost.

We’ve created a free calculator that helps you estimate how much money your app is failing to generate based on its user retention rate.

Just enter some basic information about your app—such as the number of users, retention rate, and average revenue per user—and you’ll see an estimate of the financial impact of improving—or failing to improve—retention.