Intensive Online Program

STELLAR APP BUSINESS 2026

The complete methodology for growing an app with data, experimentation, and AI.

Get the proven system to turn any App into a profitable business. Create a comprehensive growth plan (ASO, Paid, Retention, Growth) with ready-to-apply templates and materials.

Eligible for FUNDAE funding

The complete methodology for growing an app with data, experimentation, and AI.

Get the proven system to turn any App into a profitable business. Create a comprehensive growth plan (ASO, Paid, Retention, Growth) with ready-to-apply templates and materials.

Eligible for FUNDAE funding

Growing apps

+30

countries

More than 600 applications in 30 countries confirm the commitment and effectiveness of our work.

Conversion improvement

50

M

We have helped our clients turn more clicks into real customers, achieving more downloads thanks to our method.

Customer satisfaction

95% of our clients would recommend us for our personalized support and the results achieved.
Stellar App Business

In this online program, you will:

15-day guarantee

What you get

You will learn from active experts, with real case studies and exercises.

  • All in VIDEO format so you can watch it whenever you can. Total flexibility to adapt to your day and time zone.
  • You can view the content even offline from an app.
  • Supported by MATERIALS (PDF) AND TEMPLATES.
  • With 1 Private Mentoring session with Noelia Leiro (valued at €160)

15-day guarantee

Who will you learn from?

Noelia Leiro

Founder and CEO of Actualízatec

  • Mobile and App Marketing expert with 17 years of experience.
  • Trainer at more than 12 renowned business schools and universities.
  • YouTube channel with +600k views (youtube.com/actualizatec)
  • Trainer for companies such as SEAT, Caixabank, and INCIPY.
  • Has helped over 600 Apps grow in 35 different markets.
  • Has trained over 2,000 students.
ASO Actualizatec ASO COURSE

15-day guarantee

Stellar App Business includes MASTERCLASSES from TOP PROFESSIONALS at these companies:

At Actualízatec, we have collaborated on the development and growth of apps for brands such as SEAT, Vueling, and Shell, as well as companies like iSalud, Athletic Club, and Domino’s Pizza. Our experience spans all kinds of industries—from e-commerce, gaming, and augmented reality to tourism, food, and mobility—because we believe what matters most is not the product or the industry, but building a connection with the user.

We seek to help you reach the hearts of your users and transform them into loyal customers, regardless of the sector in which you operate.

What participants say about the program:

Lluís Capdevila

Business Owner Web and Apps

DORNA – MOTOGP

“I am very satisfied with having taken this course because I have updated my knowledge in the world of apps. Now I feel very confident managing an app project and achieving results.”

Marta Hervás

Digital Project Manager

Caixabank

“I loved the course. It will help me from start to finish on a mobile project. I know step-by-step everything I need to follow, I’ve seen how the work should be phased correctly, and this allows me to be much more confident when executing because I feel like I have everything under control.”

Marta Sulé

Marketing Manager

Domino’s Pizza

“For me, it was a light in the darkness. The world of apps is a world where everyone seems to know, but it’s very difficult to find updated, reliable, to-the-point, and practical information. Moreover, all collected in one place. I loved it.”

Fernando Muñoz

CEO

TIMEMAPP

“Knowledge changes everything. Making an application, although it seems very simple, is quite complex. You have to take so many things into account and so many fires to put out, that if you don’t have deep knowledge and a quality interlocutor, developers can rip you off, as they did me. The program is a very good investment and opens up many possibilities that I hadn’t even considered before.”

Luis Sánchez

CEO

BUENOS DÍAS APP

“This program is pure gold because this information is not found elsewhere all together and in Spanish. I loved the part about how to organize a project, how everything is explained, the methodologies, the practical part, and the experience that coach Noelia brings. The part about coordinating with the technical team is one of the most complicated, and it’s explained super well here.”

WE HAVE BOOSTED THE GROWTH OF


professionals from these companies

Stellar App Business

is for you if you are:

A Marketing, business, growth, or product professional

A Marketing, business, growth, or product professional

A Marketing, business, growth, or product professional

A Marketing, business, growth, or product professional

and you want to learn how to manage apps and achieve RESULTS: millions of downloads, active users, and recurring revenue in the app, saving time and money.

15-day guarantee

Discover the contents of the Program.

Module 1 | APP STRATEGY

Market data and statistics, and competitor analysis you need to know to make sound business decisions with the apps you manage.

  • Mobile penetration and usage
  • Special characteristics of mobile users
  • App vs. web visits and retention in figures
  • iOS vs. Android worldwide (penetration vs. revenue)
  • App trends in the coming years
  • How can we leverage current mobile penetration?

Less frustration, headaches, and more achievement of timings and objectives (LEAN STARTUP, AGILE, AND SCRUM).

  • Presentation of MUST methodologies, overview, and differences between each
  • Real case: our application day-to-day. How do we apply it? Is it for all projects?
  • Lean Startup: keys for an app project
  • Agile, Scrum, and Kanban: keys for an app project
  • Differences between Design Thinking, Lean Startup, and Agile
  • Why do these methodologies save frustration and headaches?
  • Guide to the 21 essential tools for an App project
  • Case Study.

Advantages and disadvantages. Learn about app types and their differences. App pricing. How to create an app briefing.

  • 7 most common mistakes when creating apps.
  • Differences when managing a web project versus an app project.
  • Validate if your app’s product strategy is well-founded.
  • Types of apps and which one is suitable based on objectives and roadmap.
  • How to create an App with AI. Pros and Cons you should know.
  • Advantages and challenges of Apps.
  • The 7 concepts you need to know to earn developers’ respect.
  • App Marketing Glossary with the essential terms you need to know.
  • iOS and Android differences (licenses, review, and fragmentation).
  • App price. How much does an App cost? Benchmarks to estimate the cost.
  • How to create an App Briefing.
  • Briefing template.
  • Importance of maintenance.
  • Case study.

We explain and provide examples of the 13 main strategies to multiply revenue in an app.

  • How to make an app generate revenue?
  • Discover mobile business models.
  • 13 App monetization methods: overview.
  • Freemium model.
  • Paid download.
  • In-app purchases.
  • Subscription.
  • M-commerce.
  • In-app ads.
  • Rewarded video.
  • Affiliation
  • Sponsors
  • Merchandising.
  • Loyalty.
  • Data sales.
  • Commissions.
  • REVENUECAT and ADAPTY. Dynamic paywalls and onboardings
  • Case Study.

Thanks to the tools and strategies we explain in this module.

  • Reference KPIs for app retention.
  • Reasons why people uninstall an app.
  • Push Notifications. Main strategies. Importance of ‘how’. Best tricks. Best tools.
  • Rules you must follow when sending Push notifications.
  • Case Study
  • Geofencing. What is it? Advantages. How to use it in an app? Tools to use it. Usage examples.
  • MASTERCLASS Push Notification Tools: Comparison of FIREBASE, ONESIGNAL, AND AIRSHIP
  • Case study 1.
  • Case study 2

Avoid the 10 most common mistakes when managing an app project. Save a lot of time and money.

  • Poor team communication.
  • Insufficient product validation.
  • Too much optimism.
  • Insufficient testing.
  • Incorrect budget allocation
  • The developer is unresponsive.
  • Insufficient planning and scheduling.
  • No continuous improvement.
  • The app is not properly tracked (analytics).
  • Underutilizing the power of ASO.
  • Case study.

How to create an app that users will love:

  • Market verification and validation.
  • Product-led-growth. How to make the app itself do the marketing organically.
  • How to create good onboardings.
  • UI vs UX: basic concepts you need to know.
  • Product-led growth. Referral. How to get users without paying for them.
  • No-code referral tools.
  • Keys to mobile UX. How to captivate users on the small screen.
  • Good UX examples.
  • Top experience with animations.
  • Evolution of UI.
  • AB testing and tools
  • MASTERCLASS / Firebase AB Testing to improve UI/UX, push, and in-app messages
  • Prototyping and design tools with AI
  • Case study.

Get millions of free downloads with ASO – App Store Optimization

  • ASO 2026 News.
  • The must-have knowledge to get started.
  • How to get free downloads for your App with ASO (App Store Optimization).
  • ASO process.
  • Step-by-step ASO process with App Radar. Case Study.
  • Radar App Tutorial in depth.
  • How to perform keyword research.
  • How to analyze competitors’ keywords.
  • ASO tools.
  • Most common ASO errors.
  • How to measure ASO impact.
  • ASO Hacks.
  • Custom Product Pages iOS. How to create product pages in App Store.
  • Events in App Store. IN-APP EVENTS app store.
  • Initial ASO audit and optimizations.
  • How to appear in Featured on App Store and Google Play.
  • 4 practical keys to increase the rating and ratings of an app – MASTERCLASS.
  • ASO template.
  • IA and CHATGPT for ASO.
  • Case Study.

The data speaks. Learn to understand it to improve and optimize your app.

  • Web analytics vs. App analytics.
  • The 12 essential KPIs for analyzing an app.
  • Track your App step-by-step.
  • What is an SDK and which ones should an app incorporate.
  • SDK vs. API.
  • Firebase: step-by-step tutorial.
  • Firebase: Reports and automation.
  • Google Analytics 4 vs. Firebase: New features.
  • Google Play Console: analytics.
  • App Store Connect analytics.
  • Other app analytics tools.
  • Case Study.
  • MASTERCLASS CYCLEGO: how to implement Firebase Analytics from a technical perspective.

Advertising, ads, and attribution tools.

  • Differences between desktop advertising and mobile advertising.
  • What is the minimum I should invest to acquire users for my app?
  • Best mobile advertising channels (FB/IG, Gads, Twitter, Applovin, Liftoff Monetize, etc).
  • Meta Ads for Apps: how to create a campaign and recommendations
  • Google Ads for Apps: how to create a campaign and recommendations
  • X Ads (Tiktok Ads for Apps): how to create a campaign and recommendations
  • Apple Ads (formerly Apple Search Ads): how to create a campaign and recommendations
  • Mobile Ad Networks
  • Google Admob
  • App Lovin
  • Programmatic advertising on mobile
  • Measurement from iOS 14.
  • Attribution tools: Adjust, Appsflyer, Branch, Kochava, etc.
  • Adjust Tutorial.
  • [NEW]: Programmatic advertising for Apps with Tappx.
  • Case Study.

Module 1

APP STRATEGY

Market data and statistics, and competitor analysis you need to know to make sound business decisions with the apps you manage.

  • Mobile penetration and usage
  • Special characteristics of mobile users
  • App vs. web visits and retention in figures
  • iOS vs. Android worldwide (penetration vs. revenue)
  • App trends in the coming years
  • How can we leverage current mobile penetration?

Module 2

KEY APP PROJECT MANAGEMENT

Less frustration, headaches, and more achievement of timings and objectives (LEAN STARTUP, AGILE, AND SCRUM).

  • Presentation of MUST methodologies, overview, and differences between each
  • Real case: our application day-to-day. How do we apply it? Is it for all projects?
  • Lean Startup: keys for an app project
  • Agile, Scrum, and Kanban: keys for an app project
  • Differences between Design Thinking, Lean Startup, and Agile
  • Why do these methodologies save frustration and headaches?
  • Guide to the 21 essential tools for an App project
  • Case Study.

Module 3

APPS. THE QUEENS OF MOBILE

Advantages and disadvantages. Learn about app types and their differences. App pricing. How to create an app briefing.

  • 7 most common mistakes when creating apps.
  • Differences when managing a web project versus an app project.
  • Validate if your app’s product strategy is well-founded.
  • Types of apps and which one is suitable based on objectives and roadmap.
  • How to create an App with AI. Pros and Cons you should know.
  • Advantages and challenges of Apps.
  • The 7 concepts you need to know to earn developers’ respect.
  • App Marketing Glossary with the essential terms you need to know.
  • iOS and Android differences (licenses, review, and fragmentation).
  • App price. How much does an App cost? Benchmarks to estimate the cost.
  • How to create an App Briefing.
  • Briefing template.
  • Importance of maintenance.
  • Case study.

Module 4

APP MONETIZATION STRATEGIES

We explain and provide examples of the 13 main strategies to multiply revenue in an app.

  • How to make an app generate revenue?
  • Discover mobile business models.
  • 13 App monetization methods: overview.
  • Freemium model.
  • Paid download.
  • In-app purchases.
  • Subscription.
  • M-commerce.
  • In-app ads.
  • Rewarded video.
  • Affiliation
  • Sponsors
  • Merchandising.
  • Loyalty.
  • Data sales.
  • Commissions.
  • REVENUECAT and ADAPTY. Dynamic paywalls and onboardings
  • Case Study.

Module 5

MAXIMIZE USER RETENTION

Thanks to the tools and strategies we explain in this module.

  • Reference KPIs for app retention.
  • Reasons why people uninstall an app.
  • Push Notifications. Main strategies. Importance of ‘how’. Best tricks. Best tools.
  • Rules you must follow when sending Push notifications.
  • Case Study
  • Geofencing. What is it? Advantages. How to use it in an app? Tools to use it. Usage examples.
  • MASTERCLASS Push Notification Tools: Comparison of FIREBASE, ONESIGNAL, AND AIRSHIP
  • Case study 1.
  • Case study 2

Module 6

COMMON MISTAKES

Avoid the 10 most common mistakes when managing an app project. Save a lot of time and money.

  • Poor team communication.
  • Insufficient product validation.
  • Too much optimism.
  • Insufficient testing.
  • Incorrect budget allocation
  • The developer is unresponsive.
  • Insufficient planning and scheduling.
  • No continuous improvement.
  • The app is not properly tracked (analytics).
  • Underutilizing the power of ASO.
  • Case study.

Module 7

APP PRODUCT AND UI/UX

How to create an app that users will love:

  • Market verification and validation.
  • Product-led-growth. How to make the app itself do the marketing organically.
  • How to create good onboardings.
  • UI vs UX: basic concepts you need to know.
  • Product-led growth. Referral. How to get users without paying for them.
  • No-code referral tools.
  • Keys to mobile UX. How to captivate users on the small screen.
  • Good UX examples.
  • Top experience with animations.
  • Evolution of UI.
  • AB testing and tools
  • MASTERCLASS / Firebase AB Testing to improve UI/UX, push, and in-app messages
  • Prototyping and design tools with AI
  • Case study.

Module 8

INTERMEDIATE AND ADVANCED ASO

Get millions of free downloads with ASO – App Store Optimization

  • The must-have knowledge to get started.
  • How to get free downloads for your App with ASO (App Store Optimization).
  • ASO process.
  • How to perform keyword research
  • ASO tools.
  • App Radar. What’s an ASO tool like inside and how to use it?
  • IN-APP EVENTS app store.
  • Initial audit and optimizations, what’s the difference?
  • App Indexing [updated info -Android App Links]
  • How to multiply downloads by combining ASO + UA.
  • 4 practical keys to increase an app’s rating and reviews
  • AI and CHATGPT for ASO and Content.
  • Case Study 1.
  • Case Study 2.
  • ASO template.

Module 9

APP ANALYTICS

The data speaks. Learn to understand it to improve and optimize your app.

  • Web analytics vs. App analytics.
  • The 12 essential KPIs for analyzing an app.
  • Track your App step-by-step.
  • What is an SDK and which ones should an app incorporate.
  • SDK vs. API.
  • Firebase: step-by-step tutorial.
  • Firebase: Reports and automation.
  • Google Analytics 4 vs. Firebase: New features.
  • Google Play Console: analytics.
  • App Store Connect analytics.
  • Other app analytics tools.
  • Case Study.
  • MASTERCLASS CYCLEGO: how to implement Firebase Analytics from a technical perspective.

Module 10

APP USER ACQUISITION

Advertising, ads, and attribution tools.

  • Differences between desktop advertising and mobile advertising.
  • What is the minimum I should invest to acquire users for my app?
  • Best mobile advertising channels (FB/IG, Gads, Twitter, Applovin, Liftoff Monetize, etc).
  • Meta Ads for Apps: how to create a campaign and recommendations
  • Google Ads for Apps: how to create a campaign and recommendations
  • X Ads (Tiktok Ads for Apps): how to create a campaign and recommendations
  • Apple Ads (formerly Apple Search Ads): how to create a campaign and recommendations
  • Mobile Ad Networks
  • Google Admob
  • App Lovin
  • Programmatic advertising on mobile
  • Measurement from iOS 14.
  • Attribution tools: Adjust, Appsflyer, Branch, Kochava, etc.
  • Adjust Tutorial.
  • [NEW]: Programmatic advertising for Apps with Tappx.
  • Case Study.

Extras

BONUS 1

GLOVO MASTERCLASS (UA/GROWTH)

In this masterclass, Juan Cruz, User Acquisition & Growth at Glovo, shares the tricks and strategies they have followed in their app to make it a benchmark in the sector.

BONUS 2

FINTONIC MASTERCLASS (APP GROWTH)

Jorge Luis Jiménez, Head of Growth at Fintonic, explains how this Spanish unicorn grew from 0 to millions of users in recent years.

BONUS 3

SOCIALPOINT MASTERCLASS (ASO)

Michael Jessen, Product Marketing Manager at Socialpoint, tells us firsthand how this company achieved 700M downloads for its games thanks to positioning strategies like ASO.

With this program, you will discover how to acquire more than 1 million users and turn an app into a real business.

15-day guarantee

Passionate about training, Noelia Leiro, CEO of Actualízatec and main trainer of Stellar App Business, has already trained more than #2,000 students both in-person and online.

15-day guarantee

This is Stellar App Business.

15-day guarantee

What other students say

If the course does not meet your expectations, you can request a refund within the first 15 days. refund within the first 15 days.

We are confident that it will help and transform you, but if not, you run no risk.

Shall we begin?

€1,297

1 payment

(Taxes not included)

€250.54

6 payments

(Taxes not included) Includes financing fee.

15-day guarantee

Frequently Asked Questions

Is the program for me if I haven't studied anything related to digital marketing?

Even if you start from scratch, you will be able to follow the content without difficulty because it is explained simply and with examples.

You can ask your questions through the course platform. Additionally, depending on the plan you purchased, private mentoring sessions will be included to resolve your specific doubts.

It is recorded. You can take the classes whenever and wherever you want. Completely at your own pace.

The duration is 12 intensive weeks, but you can complete it at your own pace because you will have access to the content for one year. You will need to dedicate approximately 4-5 hours each week.

Between video hours, exercises, and case studies, the program is over 70 hours.

You can pay in a single payment or choose to pay in up to 6 convenient installments, whichever suits you best.

Of course, your certificate will be waiting for you when you complete the last module, certifying your program completion.

99% completion rate among previous students.

Furthermore, everyone agrees that it is a very easy-to-consume and well-structured course.

Yes, you must notify Fundae at least 7 days before starting the course.
You can find all the information on this website.

Yes, there is a final level test so you can evaluate what you have learned.

"Every time you learn, you transform"

Have Questions?

Schedule a free diagnostic session and let’s talk:

You can also write to us at: contacto@actualizatec.com

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WEBINAR

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How to accelerate an app’s growth and increase active users by 4x, without investing in ads