{"id":18742,"date":"2025-06-25T19:45:51","date_gmt":"2025-06-25T17:45:51","guid":{"rendered":"https:\/\/actualizatec.com\/blog\/how-to-set-up-your-apple-search-ads-account-a-step-by-step-guide\/"},"modified":"2026-10-19T16:52:38","modified_gmt":"2026-10-19T14:52:38","slug":"how-to-set-up-your-apple-search-ads-account-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/actualizatec.com\/en\/blog\/how-to-set-up-your-apple-search-ads-account-a-step-by-step-guide\/","title":{"rendered":"How to Set Up Your Apple Search Ads Account: A Step-by-Step Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Before we talk about keywords, budgets, or strategies, there\u2019s one essential step you can\u2019t skip: <\/span><b>the initial setup of your Apple Search Ads account<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">If this part is done incorrectly, the rest simply won\u2019t work:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaigns won\u2019t launch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Billing fails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And you can lose valuable days (or weeks)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apple Search Ads is one of the most powerful platforms for effectively acquiring users on iOS. If you&#8217;re not sure what it is or what makes it so effective, here&#8217;s a comprehensive guide to get you started from scratch: <\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/apple-search-ads\/\"><span style=\"font-weight: 400;\">What Is Apple Search Ads?<\/span><\/a><\/p>\n<p><b>Would you rather watch a video?<\/b><span style=\"font-weight: 400;\"> Here\u2019s a step-by-step tutorial to help you set up your Apple Search Ads account correctly.<\/span><\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_Ljz8ZX0kb7o\"><div id=\"lyte_Ljz8ZX0kb7o\" data-src=\"https:\/\/actualizatec.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FLjz8ZX0kb7o%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/youtu.be\/Ljz8ZX0kb7o\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/actualizatec.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FLjz8ZX0kb7o%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"640\" height=\"340\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div><\/p>\n<h2><b>What are push notifications, and how do they work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Push notifications are messages sent directly to your users&#8217; mobile devices or browsers, even when they aren&#8217;t using your app.<\/span><\/p>\n<p><b>They are used for:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reactivate Inactive Users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remind users of pending actions (shopping carts, registrations, renewals)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate promotions or news<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase retention and lifetime value (LTV)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The key is when you send them, who you send them to, and what tool you use.<\/span><\/p>\n<h2><b>How to Create an Account on Apple Search Ads Advanced<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you begin, make sure you already have an active developer account on App Store Connect. If you haven&#8217;t created one yet, follow this guide, where we explain how to do it step by step:<\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/how-to-create-developer-account-google-play-app-store\/\"> <span style=\"font-weight: 400;\">How to Create a Developer Account<\/span><\/a><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to<\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ads.apple.com\"> <span style=\"font-weight: 400;\">ads.apple.com<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select &#8220;Advanced&#8221; (not &#8220;Basic&#8221;). This version gives you full control over your campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click &#8220;Get Started&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign in with the Apple ID linked to your App Store Connect account<\/span><\/li>\n<\/ol>\n<h2><b>Step 2: Fill in the initial information<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When you create your account, Apple will ask you for some key information. Some of it CANNOT be changed later:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Account Name<\/b><span style=\"font-weight: 400;\">: something clear, such as &#8220;MyApp &#8211; Spain&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Country\/Region<\/b><span style=\"font-weight: 400;\">: where the company or business is registered<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Currency<\/b><span style=\"font-weight: 400;\">: very important if you operate internationally. Choose carefully<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time zone<\/b><span style=\"font-weight: 400;\">: for mainland Spain, UTC+1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advertiser type<\/b><span style=\"font-weight: 400;\">: direct or agency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contact Email<\/b><span style=\"font-weight: 400;\"> and acceptance of terms<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tip: Use a business Apple ID, not a personal one. It will help you avoid confusion if you&#8217;re working as part of a team.<\/span><\/p>\n<h2><b>Step 3: Set up your tax information correctly<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this section, you can choose how Apple will bill you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Full legal name<\/b><span style=\"font-weight: 400;\"> of your company or as a self-employed individual<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Type of entity<\/b><span style=\"font-weight: 400;\"> (company or freelance)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tax ID or VAT<\/b><span style=\"font-weight: 400;\"> (starts with &#8220;ES&#8221; if you operate in Spain)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Official tax address<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you are an NGO or VAT-exempt, you can also check this box.<\/span><\/p>\n<h2><b>Step 4: Add your payment method in Apple Search Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Apple does not launch campaigns without an active payment method.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a card (Visa, Mastercard, or Amex)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepaid cards and PayPal are not accepted<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you plan to run international campaigns, notify your bank to prevent charges from being blocked.<\/span><\/p>\n<h2><b>Step 5: Link Apple Search Ads to App Store Connect<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is required in order to promote your app:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to <\/span><b>Settings &gt; Link Accounts<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your App Store Connect account<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click &#8220;Link&#8221;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Requirements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the same email address for both accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have administrator role in App Store Connect<\/span><\/li>\n<\/ul>\n<h2><b>Step 6: Manage user access and permissions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">From &#8220;User Management,&#8221; you can invite other users:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Admin<\/b><span style=\"font-weight: 400;\">: full access<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Manager<\/b><span style=\"font-weight: 400;\">: can create and edit campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Finance<\/b><span style=\"font-weight: 400;\">: can only view billing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Read-Only<\/b><span style=\"font-weight: 400;\">: view only<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you&#8217;re an agency, you can manage multiple accounts from here or work as a &#8220;guest&#8221; on client accounts.<\/span><\/p>\n<h2><b>Step 7: Final Profile Settings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">From your account profile, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage notifications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View all the accounts you have access to and your role in each one<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You cannot change your Apple ID email address from here.<\/span><\/p>\n<h2><b>Conclusion: What\u2019s next after setting up your account?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u2705 If you&#8217;ve already followed all these steps, your account is ready to launch campaigns that actually work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step is to learn how to create campaigns, choose the right keywords, and optimize your lead generation strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ba You can watch the next video in the series, where we explain this step by step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25ba If you&#8217;re exploring ways to scale your app or integrate new features like AI, you might be interested in this<\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/blog\/como-integrar-chatgpt-en-apps-2\/\"> <span style=\"font-weight: 400;\">guide to integrating ChatGPT into your apps<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you&#8217;d like us to help you directly with launching and scaling your campaigns, email us at contacto@actualizatec.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We share our accumulated experience of more than <\/span><b>16 years and 550 apps<\/b><span style=\"font-weight: 400;\"> to help you make informed and strategic decisions. We know that success depends not only on choosing the right tool, but also on implementing best practices to maximize its potential and then optimizing it month by month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if you want to become an expert in apps and digital marketing, <\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/stellar-app-business\/\"><span style=\"font-weight: 400;\">join our online program.<\/span><\/a><span style=\"font-weight: 400;\"> Learn from the best and take your projects to the next level.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the best push notification tools for apps and websites in 2025. Compare features, prices and choose the best option for your business.<\/p>\n","protected":false},"author":4,"featured_media":18743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[241],"tags":[260,282,285,283,284,261,286],"class_list":["post-18742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-app-marketing","tag-apple-ads","tag-apple-campaigns","tag-apple-search-ads","tag-campaigns","tag-downloads","tag-monetize-app"],"acf":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/18742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/comments?post=18742"}],"version-history":[{"count":0,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/18742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media\/18743"}],"wp:attachment":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media?parent=18742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/categories?post=18742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/tags?post=18742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}