{"id":18683,"date":"2023-03-06T07:00:53","date_gmt":"2023-03-06T06:00:53","guid":{"rendered":"https:\/\/actualizatec.com\/blog\/google-is-developing-its-own-app-tracking-transparency-att\/"},"modified":"2026-10-19T16:48:08","modified_gmt":"2026-10-19T14:48:08","slug":"google-is-developing-its-own-app-tracking-transparency-att","status":"publish","type":"post","link":"https:\/\/actualizatec.com\/en\/blog\/google-is-developing-its-own-app-tracking-transparency-att\/","title":{"rendered":"Google is developing its own App Tracking Transparency (ATT)"},"content":{"rendered":"<p>Google is already planning to launch its own \u201cApp Tracking Transparency\u201d framework in 2023, following a model similar to what Apple did in 2020 (which caused us so many headaches ;). This means that, instead of allowing developers to access a unique device identifier to track user activity across other apps, Google will implement a more secure and private alternative that will protect user privacy. This alternative is the  <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/blog.google\/products\/android\/introducing-privacy-sandbox-android\/\">Privacy Sandbox<\/a>. By limiting the tracking of users across apps, Google hopes to improve user privacy and reduce the amount of data shared between apps. Or could this also be a strategy to limit third-party data, as Apple did? (Only time will tell.) Google will allow developers to access aggregated and anonymous user information\u2014such as how often certain apps are used\u2014but not the specific identity of the device. However, this does not mean that Google does not have access to that information; rather, it will give users the option to decide whether they want Google to use that information or not.  <\/p>\n<h2>Google Introduces Privacy Sandbox for Apps<\/h2>\n<p>With &#8220;Privacy Sandbox,&#8221; Google is joining the fight for user privacy and continues to work on measures to protect user data. This initiative aims to replace third-party cookies with privacy-preserving solutions and give users more control over their information. Privacy Sandbox is an ongoing initiative, and Google has indicated that it will continue to work on it and make adjustments based on comments and feedback from users and developers. Google has been gradually rolling out some of the Privacy Sandbox features since 2020, but has not yet announced a specific date for its full launch in 2023. Need help implementing analytics in your app?  <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/forms.gle\/neokmM7uQRVbynkK7\">Contact us<\/a>  and let&#8217;s talk. We can help you. And<strong>  If you want to learn everything about Mobile &#038; App Marketing<\/strong>, don&#8217;t miss our  <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/stellar-app-business\/\">online program<\/a>, where we train you to become an App Expert so that you can be the one to improve your app&#8217;s performance.  <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u00bfQu\u00e9 es el App Tracking transparency?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"App Tracking Transparency es una funci\u00f3n de privacidad introducida por Apple en iOS 14.5 y posteriores que requiere que las aplicaciones soliciten permiso expl\u00edcito a los usuarios para rastrear su actividad en otras aplicaciones y sitios web con fines publicitarios.nGoogle a partir de 2022 tambi\u00e9n est\u00e1 trabajando en su propio App Tracking Transparency. nApp Tracking Transparency es una funci\u00f3n de privacidad dise\u00f1ada para ayudar a los usuarios a tener m\u00e1s control sobre su informaci\u00f3n personal y limitar la capacidad de las aplicaciones para recopilar y utilizar datos de manera indiscriminada para fines publicitarios.n\"}},{\"@type\":\"Question\",\"name\":\"\u00bfQu\u00e9 es el Google App Tracking Transparency?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Con Google App Tracking Transparency (ATT), los anunciantes ya no pueden rastrear a los usuarios que no han dado su consentimiento expl\u00edcito para el seguimiento de la publicidad en aplicaciones y sitios web. Esto puede limitar la efectividad de la publicidad dirigida, ya que los anunciantes no pueden recopilar datos detallados de los usuarios.\"}},{\"@type\":\"Question\",\"name\":\"\u00bfQu\u00e9 diferencia hay entre App Tracking Transparency de Google de la de Apple?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"El App Tracking Transparency de Google funcionar\u00e1 de manera similar al de Apple, en la medida en que requerir\u00e1 que las aplicaciones soliciten permiso a los usuarios para el seguimiento de la publicidad. Sin embargo, a diferencia de Apple, Google permitir\u00e1 que los desarrolladores utilicen su propia tecnolog\u00eda de publicidad personalizada dentro de la funci\u00f3n de privacidad.\"}},{\"@type\":\"Question\",\"name\":\"\u00bfC\u00f3mo afecta Google App Tracking Transparency (ATT) a los anunciantes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Con la petici\u00f3n del App Tracking Transparency, Google puede limitar la efectividad de la publicidad dirigida, ya que los usuarios tendr\u00e1n m\u00e1s control sobre c\u00f3mo se comparte su informaci\u00f3n personal. Sin embargo, los desarrolladores de aplicaciones y los anunciantes pueden utilizar tecnolog\u00edas de publicidad personalizada de Google para llegar a los usuarios que han dado su consentimiento.\"}}]}<\/script><!--FAQPage Code Generated by https:\/\/saijogeorge.com\/json-ld-schema-generator\/faq\/--> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is launching its own App Tracking Transparency (ATT). Visit now to find out when and how it will affect your app.<\/p>\n","protected":false},"author":4,"featured_media":18684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[241],"tags":[417,418,419,420,421],"class_list":["post-18683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-app-tracking-transparency","tag-app-tracking-transparency-for-android","tag-att","tag-att-android","tag-google-app-tracking-transparency"],"acf":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/18683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/comments?post=18683"}],"version-history":[{"count":0,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/18683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media\/18684"}],"wp:attachment":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media?parent=18683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/categories?post=18683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/tags?post=18683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}