{"id":17337,"date":"2025-06-04T05:15:22","date_gmt":"2025-06-04T03:15:22","guid":{"rendered":"https:\/\/actualizatec.com\/blog\/the-best-8-push-notification-tools-for-2026-ai-and-strategy-guide\/"},"modified":"2026-05-26T18:27:21","modified_gmt":"2026-05-26T16:27:21","slug":"best-push-notification-tools-apps","status":"publish","type":"post","link":"https:\/\/actualizatec.com\/en\/blog\/best-push-notification-tools-apps\/","title":{"rendered":"The BEST 8 Push Notification Tools for 2026: AI and Strategy Guide"},"content":{"rendered":"<p><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">In 2026, push notifications have evolved from simple alert messages to <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">AI-driven hyper-personalization engines.<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">. <\/span><\/span><\/p>\n<p><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">The key to success is no longer mass mailing, but the <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">predictive relevance<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> and strict privacy compliance (GDPR\/DMA). <\/span><\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/one-signal-push-notifications-tutorial\/\"><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">OneSignal<\/span><\/span><\/a><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">, <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">CleverTap<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> y <\/span><\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/how-to-send-push-notifications-airship\/\"><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Airship<\/span><\/span><\/a><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> are leading the market, each addressing specific needs for scalability, behavioral analytics or omnichannel experience. <\/span><\/span><\/p>\n<p><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">This analysis of <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Actualizatec<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> evaluates the best tools based on their ability to maximize the <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">LTV (Life Time Value)<\/span><\/span><span data-slate-node=\"text\" data-slate-fragment=\"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\"><span class=\"\" data-slate-leaf=\"true\"> and retention, integrated with a modern technology stack that includes advanced analytics and accurate attribution models.<\/span><\/span><\/p>\n<p><span data-slate-node=\"text\" data-slate-fragment=\"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\"><span class=\"\" data-slate-leaf=\"true\"><br \/>\nAre you one of those who prefer video?<br \/>\nThen press play!<\/span><\/span><\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_lrcEi4jjsJw\"><div id=\"lyte_lrcEi4jjsJw\" data-src=\"https:\/\/actualizatec.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FlrcEi4jjsJw%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/youtu.be\/lrcEi4jjsJw\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/actualizatec.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FlrcEi4jjsJw%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"640\" height=\"340\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div><\/p>\n<div class=\"w-full mt-[1.4em] mb-[1px]\">\n<h2 class=\"font-[600] py-[3px] text-[1.5em]\" data-slate-node=\"element\" data-anchor=\"1elnuevoparadigmadelasnotificacionespushen2026\" data-slug=\"1elnuevoparadigmadelasnotificacionespushen20265\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">The New Push Notification Paradigm in 2026<\/span><\/span><\/h2>\n<\/div>\n<div class=\"w-full my-[1px]\">\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Statistics in <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Actualizatec<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> are clear: a well-executed push strategy can increase retention by up to 88%. <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">88%<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> and generate open rates of over <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">40%<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">far outperforming traditional email marketing. <\/span><\/span><\/div>\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">However, in 2026, the user demands relevance. Tools that do not use <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">AI for Send-Time Optimization<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> (Send-Time Optimization) or that do not respect the <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Consent Mode<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> of the new European regulations are destined to fail.<\/span><\/span><\/div>\n<div data-slate-node=\"element\"><\/div>\n<\/div>\n<div class=\"w-full my-[1px]\" data-slate-fragment=\"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\">\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">As experts who have optimized more than 600 apps, we know that push is the bridge between acquisition and monetization. <\/span><\/span><\/div>\n<div class=\"py-[3px]\" data-slate-node=\"element\">\n<p><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Strong retention, driven by timely messaging, is an essential indirect ranking factor in our ASO strategy. <\/span><\/span><a class=\"text-[var(--text-blue)] hover:opacity-80 active:opacity-60 clickable\" href=\"https:\/\/actualizatec.com\/en\/blog\/aso-2026-5-updates-to-get-your-app-to-rank-at-the-top\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-slate-node=\"element\" data-slate-inline=\"true\"><span aria-expanded=\"false\" aria-haspopup=\"dialog\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">ASO 2026: 5 new things to make your app appear at the top of the page<\/span><\/span><\/span><\/a><span data-slate-node=\"text\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">.<\/span><\/span><\/span><\/p>\n<div class=\"w-full mt-[1.4em] mb-[1px]\">\n<h2 class=\"font-[600] py-[3px] text-[1.5em]\" data-slate-node=\"element\" data-anchor=\"2rankingdelasmejoresherramientaspush%3Acomparativadeautoridad\" data-slug=\"2rankingdelasmejoresherramientaspush%3Acomparativadeautoridad9\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Ranking of the Best Push Tools: Authority Comparison<\/span><\/span><\/h2>\n<\/div>\n<div class=\"w-full my-[1px]\">\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">To make your decision strategic, we have classified the tools according to their <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">ROI, Intelligence and Scalability<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-slate-node=\"element\"><\/div>\n<div data-slate-node=\"element\"><\/div>\n<div class=\"w-full my-[1px]\" data-slate-fragment=\"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\">\n<div class=\"py-[3px]\" data-slate-node=\"element\">\n<div class=\"w-full pt-[8px] pb-[18px]\">\n<div class=\"pt-[8px] mb-[18px] relative group\/table w-fit max-w-full\">\n<div class=\"overflow-x-auto max-w-full\">\n<table class=\"m-0 min-w-max table-auto border-separate border-spacing-0\">\n<tbody data-slate-node=\"element\">\n<tr class=\"text-start\" data-slate-node=\"element\">\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Tool<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Ideal Profile<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">IA Strengths \/ Strategy<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Key Disadvantage<\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"text-start\" data-slate-node=\"element\">\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">OneSignal<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Start-ups and Scale-ups.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Ease of use and fast automation.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Increasing prices when scaling up.<\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"text-start\" data-slate-node=\"element\">\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">CleverTap<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Apps focused on Retention.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Predictive AI<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> to avoid churn.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Technical learning curve.<\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"text-start\" data-slate-node=\"element\">\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Airship<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Large Enterprises \/ Enterprise.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">In-app experiences without the need for code.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Very high initial investment.<\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"text-start\" data-slate-node=\"element\">\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Braze<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Real Omnichannel Strategy.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Ultra-granular and cross-channel segmentation.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Requires dedicated technical equipment.<\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"text-start\" data-slate-node=\"element\">\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Indigitall<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Enriched Content.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Push with video and interactive buttons (Rich Push).<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Closer technical support.<\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"text-start\" data-slate-node=\"element\">\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Pushwoosh<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Global \/ Multi-country Apps.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Advanced geolocation and multi-language.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Less intuitive interface.<\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"text-start\" data-slate-node=\"element\">\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">PushEngage<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">eCommerce and Media.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Recovery of carts and sales flows.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Limited in product features.<\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"text-start\" data-slate-node=\"element\">\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Firebase<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Developers \/ MVP.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">100% Free, full integration with Google.<\/span><\/span><\/div>\n<\/td>\n<td class=\"text-start border-[var(--border-main)] border-e border-b first:border-s [tr:first-child_&amp;]:border-t [tr:first-child_&amp;]:first:rounded-tl-lg [tr:first-child_&amp;]:last:rounded-tr-lg [tr:last-child_&amp;]:first:rounded-bl-lg [tr:last-child_&amp;]:last:rounded-br-lg py-2 ps-[14px] pe-[14px] [tr:first-child_&amp;]:bg-[var(--fill-tsp-white-light)] [tr:first-child_&amp;]:py-[7px] [tr:first-child_&amp;]:ps-[9px] [tr:first-child_&amp;]:pe-[9px] [tr:first-child_&amp;]:align-top [&amp;:first-child&gt;div]:min-w-[4em] [&amp;&gt;div]:max-w-[390px] [&amp;&gt;div]:text-sm [&amp;&gt;div]:text-[var(--text-primary)] [&amp;&gt;div]:whitespace-pre-wrap [&amp;&gt;div]:break-words [tr:first-child_&amp;&gt;div]:font-medium\" data-slate-node=\"element\">\n<div><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Poor in marketing tools.<\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex items-center justify-center cursor-pointer rounded-md bg-[var(--Button-primary-white)] shadow-[0px_0.5px_3px_0px_var(--shadow-S)] hover:opacity-80 active:opacity-70 size-8 select-none print:hidden group-hover\/table:opacity-100 opacity-0 transition-opacity duration-100 absolute bottom-[-6px] right-[-5px]\"><\/div>\n<div>\n<h2><b>OneSignal push notifications<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Perfect if you are just starting out and are looking for a powerful platform, with a good balance between functionality and ease of use.<\/span><\/p>\n<p><b>Advantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2714\ufe0e Advanced segmentation<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Behavior-based automation<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Good dashboard with clear metrics<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Free plan quite complete<\/span><\/p>\n<p><b>Disadvantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2717 Some key features are chargeable.<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2717 Has raised prices in recent years.<\/span><\/p>\n<p><b>Ideal for:<\/b><span style=\"font-weight: 400;\"> apps in growth phase, needing to scale without technical complications.<\/span><\/p>\n<h2><b>CleverTap push notifications<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5946\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/10\/3-1.-CleverTap-plataforma-omnicanal-Actualizatec-300x169.webp\" alt=\"\" width=\"630\" height=\"355\" srcset=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/10\/3-1.-CleverTap-plataforma-omnicanal-Actualizatec-300x169.webp 300w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/10\/3-1.-CleverTap-plataforma-omnicanal-Actualizatec-1024x576.webp 1024w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/10\/3-1.-CleverTap-plataforma-omnicanal-Actualizatec-768x432.webp 768w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/10\/3-1.-CleverTap-plataforma-omnicanal-Actualizatec.webp 1280w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><br \/>\n<span style=\"font-weight: 400;\">If your goal is retention and <\/span><b>retention and extreme personalization<\/b><span style=\"font-weight: 400;\">this is your platform.<\/span><\/p>\n<p><b>Advantages:<br \/>\n<\/b><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">\u2714\ufe0e Automation with AI<br \/>\n<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">\u2714\ufe0e Advanced Journey builder<br \/>\n<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">\u2714\ufe0e A\/B testing and behavioral analytics<\/span><\/p>\n<p><b>Disadvantages:<br \/>\n<\/b><span style=\"font-weight: 400;\">\u2717 Not economical.<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2717 Requires learning curve<\/span><\/p>\n<p><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Ideal for:<\/b><span style=\"font-weight: 400;\"> mature apps that want to increase revenue per user and loyalty.<\/span><\/p>\n<h2><b>Airship push notifications for apps<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15951\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/5.-Airship-plataforma-notificaciones-push-app-Actualizatec-1-scaled-e1773594320983-300x151.png\" alt=\"\" width=\"526\" height=\"265\" srcset=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/5.-Airship-plataforma-notificaciones-push-app-Actualizatec-1-scaled-e1773594320983-300x151.png 300w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/5.-Airship-plataforma-notificaciones-push-app-Actualizatec-1-scaled-e1773594320983-1024x516.png 1024w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/5.-Airship-plataforma-notificaciones-push-app-Actualizatec-1-scaled-e1773594320983-768x387.png 768w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/5.-Airship-plataforma-notificaciones-push-app-Actualizatec-1-scaled-e1773594320983-1536x773.png 1536w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/5.-Airship-plataforma-notificaciones-push-app-Actualizatec-1-scaled-e1773594320983-2048x1031.png 2048w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">High level technology, ideal for those who want to <\/span><b>modify content within the app without going through the store.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Advantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2714\ufe0e Editor without code<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e In-app + push + email messaging<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Omnichannel experience<\/span><\/p>\n<p><b>Disadvantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Very expensive (from \u20ac23,000\/year)<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2717 Excessive for small apps.<\/span><\/p>\n<p><b>Ideal for:<\/b><span style=\"font-weight: 400;\"> large companies that need flexibility and total customization.<\/span><\/p>\n<h2><b>BRAZE push notifications for mobile applications<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15952\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/9.-Braze-push-notification-app-marketing-Actualizatec-scaled-e1773594370649-300x138.png\" alt=\"\" width=\"522\" height=\"240\" srcset=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/9.-Braze-push-notification-app-marketing-Actualizatec-scaled-e1773594370649-300x138.png 300w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/9.-Braze-push-notification-app-marketing-Actualizatec-scaled-e1773594370649-1024x471.png 1024w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/9.-Braze-push-notification-app-marketing-Actualizatec-scaled-e1773594370649-768x353.png 768w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/9.-Braze-push-notification-app-marketing-Actualizatec-scaled-e1773594370649-1536x706.png 1536w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/9.-Braze-push-notification-app-marketing-Actualizatec-scaled-e1773594370649-2048x942.png 2048w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\u00e7<\/p>\n<p><span style=\"font-weight: 400;\">One of the most complete solutions on the market, designed for companies that are committed to a real omnichannel strategy <\/span><b>omnichannel strategy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Advantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2714\ufe0e Advanced segmentation with AI<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Push, in-app, email and SMS messages<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Integrations with CRM and external analytics<\/span><\/p>\n<p><b>Disadvantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2717 High price<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2717 Requires advanced technical support<\/span><\/p>\n<p><b>Ideal for:<\/b><span style=\"font-weight: 400;\"> large companies with sophisticated strategies and multiple contact channels.<\/span><\/p>\n<h2><b>Indigitall push notifications for apps<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15953\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/13.-Indigitall-costumer-journey-campana-Actualizatec-300x157.png\" alt=\"\" width=\"464\" height=\"243\" srcset=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/13.-Indigitall-costumer-journey-campana-Actualizatec-300x157.png 300w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/13.-Indigitall-costumer-journey-campana-Actualizatec-1024x535.png 1024w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/13.-Indigitall-costumer-journey-campana-Actualizatec-768x401.png 768w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/13.-Indigitall-costumer-journey-campana-Actualizatec-1536x803.png 1536w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/13.-Indigitall-costumer-journey-campana-Actualizatec-2048x1070.png 2048w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><br \/>\n<span style=\"font-weight: 400;\">A powerful option for those who want to work with <\/span><b>rich content and AI-based<\/b><span style=\"font-weight: 400;\"> and AI-based segmentation.<\/span><br \/>\n<b>Advantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2714\ufe0e Rich push support (image, video, buttons)<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Advanced behavioral targeting<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e AI to optimize delivery<\/span><\/p>\n<p><b>Disadvantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2717 Prices on request<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2717 Integration somewhat more complex than others.<\/span><\/p>\n<p><b>Ideal for:<\/b><span style=\"font-weight: 400;\"> companies with a broad user base looking for a visual and personalized approach.<\/span><\/p>\n<h2><b>PUSHWOOSH push notifications apps<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15954\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/11.-Pushwoosh-omnicanal-push-app-marketing-Actualizatec-scaled-e1773594413704-300x152.png\" alt=\"\" width=\"529\" height=\"268\" srcset=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/11.-Pushwoosh-omnicanal-push-app-marketing-Actualizatec-scaled-e1773594413704-300x152.png 300w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/11.-Pushwoosh-omnicanal-push-app-marketing-Actualizatec-scaled-e1773594413704-1024x521.png 1024w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/11.-Pushwoosh-omnicanal-push-app-marketing-Actualizatec-scaled-e1773594413704-768x390.png 768w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/11.-Pushwoosh-omnicanal-push-app-marketing-Actualizatec-scaled-e1773594413704-1536x781.png 1536w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/11.-Pushwoosh-omnicanal-push-app-marketing-Actualizatec-scaled-e1773594413704-2048x1041.png 2048w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Good balance between functionality, customization and price. Very useful if you work with users in different countries. <\/span><\/p>\n<p><b>Advantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2714\ufe0e Push, email and SMS on a single platform<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Geolocated notifications<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Advanced automation<\/span><\/p>\n<p><b>Disadvantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2717 Not as intuitive as others.<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2717 Medium-high cost<\/span><\/p>\n<p><b>Ideal for:<\/b><span style=\"font-weight: 400;\"> global apps with segmented localization and communication needs.<\/span><\/p>\n<h2><b>PushEngage push notifications mobile apps<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15955\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/7.-PUSHENGAGE-web-push-notifications-Actualizatec-300x150.png\" alt=\"\" width=\"512\" height=\"256\" srcset=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/7.-PUSHENGAGE-web-push-notifications-Actualizatec-300x150.png 300w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/7.-PUSHENGAGE-web-push-notifications-Actualizatec.png 680w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><br \/>\n<span style=\"font-weight: 400;\">The most focused on <\/span><b>eCommerce and content<\/b><span style=\"font-weight: 400;\">. Ideal if your business is to recover carts and send promotions.<\/span><\/p>\n<p><b>Advantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2714\ufe0e Predefined automation flows<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Very good web and mobile integration<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Behavioral segmentation<\/span><\/p>\n<p><b>Disadvantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2717 Limited free plan<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2717 Fewer advanced features than Airship or Braze.<\/span><\/p>\n<p><b>Ideal for:<\/b><span style=\"font-weight: 400;\"> online stores, content apps or digital media.<\/span><\/p>\n<h2><b>Firebase app push notifications<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15956\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/15.-Firebase-console-push-notifications-Actualizatec-300x157.png\" alt=\"\" width=\"493\" height=\"258\" srcset=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/15.-Firebase-console-push-notifications-Actualizatec-300x157.png 300w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/15.-Firebase-console-push-notifications-Actualizatec-1024x535.png 1024w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/15.-Firebase-console-push-notifications-Actualizatec-768x401.png 768w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/15.-Firebase-console-push-notifications-Actualizatec-1536x803.png 1536w, https:\/\/actualizatec.com\/wp-content\/uploads\/2025\/06\/15.-Firebase-console-push-notifications-Actualizatec-2048x1070.png 2048w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><br \/>\n<span style=\"font-weight: 400;\">If you are just starting out and need a free option, <\/span><b>Firebase<\/b><span style=\"font-weight: 400;\"> is an excellent solution for sending push notifications, especially if you already use their ecosystem.<\/span><\/p>\n<p><b>Advantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2714\ufe0e 100% free of charge and without shipping limitations<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Direct integration with Android apps (and possible on iOS)<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Connects to Google Analytics and other Firebase services<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2714\ufe0e Good technical documentation for developers<\/span><\/p>\n<p><b>Disadvantages:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u2717 Unfriendly interface for marketing.<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2717 Requires technical support for automations.<\/span><br \/>\n<span style=\"font-weight: 400;\"> \u2717 No advanced segmentation options or push campaign analytics.<\/span><\/p>\n<p><b>Ideal for:<\/b><span style=\"font-weight: 400;\"> developers, startups with no budget or early stage apps already using Firebase for backend or analytics.<\/span><\/p>\n<h2><\/h2>\n<\/div>\n<div class=\"w-full my-[1px]\" data-slate-fragment=\"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\">\n<div class=\"py-[3px]\" data-slate-node=\"element\">\n<div class=\"w-full mt-[1em] mb-[1px]\">\n<h3 class=\"font-[600] py-[3px] text-[1.25em]\" data-slate-node=\"element\" data-anchor=\"insightsdeactual%C3%ADzatecparalatomadedecisiones%3A\" data-slug=\"insightsdeactual%C3%ADzatecparalatomadedecisiones%3A12\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Actualizatec Insights for Decision Making:<\/span><\/span><\/h3>\n<\/div>\n<div class=\"w-full my-[1px]\">\n<div class=\"flex flex-row ps-[2px]\" data-slate-node=\"element\"><span class=\"select-none flex flex-row justify-center items-center h-[30px] w-[24px] me-[2px] whitespace-nowrap flex-shrink-0 li-decorator\" contenteditable=\"false\"><span class=\"font-sans font-normal text-[24px]\">&#8211;<\/span><\/span><span class=\"flex-1 py-[3px] font-normal text-[16px] text-[var(--text-primary)]\"><strong><span class=\"font-[600]\" data-slate-leaf=\"true\">For Immediate ROI:<\/span><\/strong><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> If your app monetizes through subscriptions, pushes are vital to reduce churn. We recommend you see how these tools are integrated in our <\/span><\/span><a class=\"text-[var(--text-blue)] hover:opacity-80 active:opacity-60 clickable\" href=\"https:\/\/actualizatec.com\/en\/blog\/app-monetization-subscriptions-revenuecat\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-slate-node=\"element\" data-slate-inline=\"true\"><span aria-expanded=\"false\" aria-haspopup=\"dialog\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Complete Guide: How to Monetize your App with Subscriptions using RevenueCat<\/span><\/span><\/span><\/a><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">.<\/span><\/span><\/span><\/div>\n<\/div>\n<div class=\"w-full my-[1px]\" data-slate-fragment=\"%5B%7B%22type%22%3A%22heading%22%2C%22level%22%3A2%2C%22children%22%3A%5B%7B%22text%22%3A%22Ranking%20de%20las%20Mejores%20Herramientas%20Push%3A%20Comparativa%20de%20Autoridad%22%7D%5D%7D%2C%7B%22type%22%3A%22p%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Para%20que%20tu%20decisi%C3%B3n%20sea%20estrat%C3%A9gica%2C%20hemos%20clasificado%20las%20herramientas%20seg%C3%BAn%20su%20%22%7D%2C%7B%22text%22%3A%22ROI%2C%20Inteligencia%20y%20Escalabilidad%22%2C%22bold%22%3Atrue%7D%2C%7B%22text%22%3A%22.%22%7D%5D%7D%2C%7B%22type%22%3A%22table%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableRow%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Herramienta%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Perfil%20Ideal%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Fortalezas%20IA%20%2F%20Estrategia%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Desventaja%20Clave%22%7D%5D%7D%5D%7D%2C%7B%22type%22%3A%22tableRow%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22OneSignal%22%2C%22bold%22%3Atrue%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Startups%20y%20Scale-ups.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Facilidad%20de%20uso%20y%20automatizaci%C3%B3n%20r%C3%A1pida.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Precios%20crecientes%20al%20escalar.%22%7D%5D%7D%5D%7D%2C%7B%22type%22%3A%22tableRow%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22CleverTap%22%2C%22bold%22%3Atrue%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Apps%20enfocadas%20en%20Retenci%C3%B3n.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22IA%20Predictiva%22%2C%22bold%22%3Atrue%7D%2C%7B%22text%22%3A%22%20para%20evitar%20el%20churn%20(abandono).%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Curva%20de%20aprendizaje%20t%C3%A9cnica.%22%7D%5D%7D%5D%7D%2C%7B%22type%22%3A%22tableRow%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Airship%22%2C%22bold%22%3Atrue%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Grandes%20Empresas%20%2F%20Enterprise.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Experiencias%20in-app%20sin%20necesidad%20de%20c%C3%B3digo.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Inversi%C3%B3n%20inicial%20muy%20elevada.%22%7D%5D%7D%5D%7D%2C%7B%22type%22%3A%22tableRow%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Braze%22%2C%22bold%22%3Atrue%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Estrategia%20Omnicanal%20Real.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Segmentaci%C3%B3n%20ultra-granular%20y%20cross-channel.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Requiere%20equipo%20t%C3%A9cnico%20dedicado.%22%7D%5D%7D%5D%7D%2C%7B%22type%22%3A%22tableRow%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Indigitall%22%2C%22bold%22%3Atrue%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Contenido%20Enriquecido.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Push%20con%20v%C3%ADdeo%20y%20botones%20interactivos%20(Rich%20Push).%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Soporte%20t%C3%A9cnico%20m%C3%A1s%20cerrado.%22%7D%5D%7D%5D%7D%2C%7B%22type%22%3A%22tableRow%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Pushwoosh%22%2C%22bold%22%3Atrue%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Apps%20Globales%20%2F%20Multi-pa%C3%ADs.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Geolocalizaci%C3%B3n%20avanzada%20y%20multi-idioma.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Interfaz%20menos%20intuitiva.%22%7D%5D%7D%5D%7D%2C%7B%22type%22%3A%22tableRow%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22PushEngage%22%2C%22bold%22%3Atrue%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22eCommerce%20y%20Medios.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Recuperaci%C3%B3n%20de%20carritos%20y%20flujos%20de%20venta.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Limitada%20en%20funciones%20de%20producto.%22%7D%5D%7D%5D%7D%2C%7B%22type%22%3A%22tableRow%22%2C%22children%22%3A%5B%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Firebase%22%2C%22bold%22%3Atrue%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Desarrolladores%20%2F%20MVP.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22100%25%20Gratuito%2C%20integraci%C3%B3n%20total%20con%20Google.%22%7D%5D%7D%2C%7B%22type%22%3A%22tableCell%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Pobre%20en%20herramientas%20de%20marketing.%22%7D%5D%7D%5D%7D%5D%7D%2C%7B%22type%22%3A%22heading%22%2C%22level%22%3A3%2C%22children%22%3A%5B%7B%22text%22%3A%22Insights%20de%20Actual%C3%ADzatec%20para%20la%20Toma%20de%20Decisiones%3A%22%7D%5D%7D%2C%7B%22type%22%3A%22listItem%22%2C%22ordered%22%3Afalse%2C%22children%22%3A%5B%7B%22text%22%3A%22Para%20el%20ROI%20Inmediato%3A%22%2C%22bold%22%3Atrue%7D%2C%7B%22text%22%3A%22%20Si%20tu%20app%20monetiza%20mediante%20suscripciones%2C%20las%20push%20son%20vitales%20para%20reducir%20el%20churn.%20Te%20recomendamos%20ver%20c%C3%B3mo%20estas%20herramientas%20se%20integran%20en%20nuestra%20%22%7D%2C%7B%22type%22%3A%22link%22%2C%22url%22%3A%22https%3A%2F%2Factualizatec.com%2Fblog%2Fguia-monetizar-app-suscripciones-revenuecat%2F%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Gu%C3%ADa%20Completa%3A%20C%C3%B3mo%20Monetizar%20tu%20App%20con%20Suscripciones%20usando%20RevenueCat%22%7D%5D%7D%2C%7B%22text%22%3A%22.%22%7D%5D%7D%2C%7B%22type%22%3A%22listItem%22%2C%22ordered%22%3Afalse%2C%22children%22%3A%5B%7B%22text%22%3A%22Para%20la%20Eficiencia%20T%C3%A9cnica%3A%22%2C%22bold%22%3Atrue%7D%2C%7B%22text%22%3A%22%20Si%20ya%20utilizas%20el%20ecosistema%20de%20Google%2C%20la%20base%20debe%20ser%20Firebase%2C%20pero%20complementada%20con%20una%20capa%20de%20marketing.%20Entiende%20mejor%20este%20stack%20en%20nuestro%20an%C3%A1lisis%20de%20%22%7D%2C%7B%22type%22%3A%22link%22%2C%22url%22%3A%22https%3A%2F%2Factualizatec.com%2Fblog%2Ffirebase-analytics%2F%22%2C%22children%22%3A%5B%7B%22text%22%3A%22Firebase%20Analytics%20en%202026%3A%20%C2%BFEs%20la%20Mejor%20Herramienta%20de%20Anal%C3%ADtica%20para%20tu%20App%3F%22%7D%5D%7D%2C%7B%22text%22%3A%22.%22%7D%5D%7D%5D\">\n<div class=\"flex flex-row ps-[2px]\" data-slate-node=\"element\"><span class=\"select-none flex flex-row justify-center items-center h-[30px] w-[24px] me-[2px] whitespace-nowrap flex-shrink-0 li-decorator\" contenteditable=\"false\"><span class=\"font-sans font-normal text-[24px]\">&#8211;<\/span><\/span><span class=\"flex-1 py-[3px] font-normal text-[16px] text-[var(--text-primary)]\"><strong><span class=\"font-[600]\" data-slate-leaf=\"true\">For Technical Efficiency:<\/span><\/strong><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> If you already use the Google ecosystem, Firebase should be the foundation, but supplemented with a marketing layer. Understand this stack better in our analysis of <\/span><\/span><a class=\"text-[var(--text-blue)] hover:opacity-80 active:opacity-60 clickable\" href=\"https:\/\/actualizatec.com\/en\/blog\/firebase-analytics-mobile-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-slate-node=\"element\" data-slate-inline=\"true\"><span aria-expanded=\"false\" aria-haspopup=\"dialog\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Firebase Analytics in 2026: Is it the Best Analytics Tool for your App?<\/span><\/span><\/span><\/a><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">.<\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<div data-slate-node=\"element\">\n<div class=\"w-full mt-[1.4em] mb-[1px]\">\n<h2 class=\"font-[600] py-[3px] text-[1.5em]\" data-slate-node=\"element\" data-anchor=\"3tendenciascr%C3%ADticas%3Aia%2Cprivacidadyelfindelspam\" data-slug=\"3tendenciascr%C3%ADticas%3Aia%2Cprivacidadyelfindelspam16\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Critical Trends: AI, Privacy and the End of Spam<\/span><\/span><\/h2>\n<\/div>\n<div class=\"w-full mt-[1em] mb-[1px]\">\n<h3 class=\"font-[600] py-[3px] text-[1.25em]\" data-slate-node=\"element\" data-anchor=\"iagenerativaypersonalizaci%C3%B3ndin%C3%A1mica\" data-slug=\"iagenerativaypersonalizaci%C3%B3ndin%C3%A1mica18\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Generative AI and Dynamic Personalization<\/span><\/span><\/h3>\n<\/div>\n<div class=\"w-full my-[1px]\">\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Leading tools now allow us to generate real-time copy variants based on historical user behavior. We no longer send &#8220;Go back to the app!&#8221;, but an AI-generated message that resonates with the user&#8217;s last action, increasing CTR by more than 25%. <\/span><\/span><\/div>\n<\/div>\n<div class=\"w-full mt-[1em] mb-[1px]\">\n<h3 class=\"font-[600] py-[3px] text-[1.25em]\" data-slate-node=\"element\" data-anchor=\"elimpactodeldma(digitalmarketsact)en2026\" data-slug=\"elimpactodeldma(digitalmarketsact)en202620\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">The Impact of the DMA (Digital Markets Act) in 2026<\/span><\/span><\/h3>\n<\/div>\n<div class=\"w-full my-[1px]\" data-slate-fragment=\"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\">\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">The data interoperability required by the EU forces push tools to be more transparent. At <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Actualizatec<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">we prioritize tools that offer a <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Consent Mode<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> robust, ensuring that your communication strategy does not jeopardize user privacy or your brand&#8217;s reputation.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-slate-node=\"element\"><\/div>\n<div data-slate-node=\"element\">\n<div class=\"w-full mt-[1em] mb-[1px]\">\n<h3 class=\"font-[600] py-[3px] text-[1.25em]\" data-slate-node=\"element\" data-anchor=\"%C2%BFcu%C3%A1leslamejorherramientadenotificacionespushparaunastartupen2026%3F\" data-slug=\"%C2%BFcu%C3%A1leslamejorherramientadenotificacionespushparaunastartupen2026%3F24\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">What is the best push notification tool for a startup in 2026?<\/span><\/span><\/h3>\n<\/div>\n<div class=\"w-full my-[1px]\">\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">For a startup looking for a balance between power and cost, <\/span><\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/one-signal-push-notifications-tutorial\/\"><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">OneSignal<\/span><\/span><\/a><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> remains the standard recommendation. However, if the business model is critically dependent on premium user retention, <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">CleverTap<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> offers a superior ROI thanks to its predictive AI models.<\/span><\/span><\/div>\n<\/div>\n<div class=\"w-full mt-[1em] mb-[1px]\">\n<h3 class=\"font-[600] py-[3px] text-[1.25em]\" data-slate-node=\"element\" data-anchor=\"%C2%BFsonseguraslasnotificacionespushtraslasactualizacionesdeprivacidadde2026%3F\" data-slug=\"%C2%BFsonseguraslasnotificacionespushtraslasactualizacionesdeprivacidadde2026%3F26\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Are push notifications safe after the 2026 privacy updates?<\/span><\/span><\/h3>\n<\/div>\n<div class=\"w-full my-[1px]\">\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Yes, as long as platforms that comply with the Digital Omnibus Package are used. <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Digital Omnibus Package<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\"> compliant platforms. Modern tools allow you to manage consent in a granular way, ensuring that messaging is legal and ethical, maintaining user trust. <\/span><\/span><\/div>\n<\/div>\n<div class=\"w-full mt-[1em] mb-[1px]\">\n<h3 class=\"font-[600] py-[3px] text-[1.25em]\" data-slate-node=\"element\" data-anchor=\"%C2%BFc%C3%B3moinfluyenlasnotificacionespushenelposicionamientoaso%3F\" data-slug=\"%C2%BFc%C3%B3moinfluyenlasnotificacionespushenelposicionamientoaso%3F28\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">How do push notifications influence ASO positioning?<\/span><\/span><\/h3>\n<\/div>\n<div class=\"w-full my-[1px]\" data-slate-fragment=\"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\">\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Although not a direct factor, pushes drastically improve open rate and session time. <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">open rate and session time<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">metrics that the Stores (Google Play and App Store) use to determine the relevance of an app. An app with high retention will always rank better than one with many downloads but high abandonment.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<h2><b>How to choose the best Push Notification tool for your business?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are 3 key questions to help you decide:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What is your main objective?<\/b><b> <\/b><span style=\"font-weight: 400;\"> Retention, conversion, cart recovery, loyalty&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What is your budget?<\/b><b> <\/b><span style=\"font-weight: 400;\"> From free options such as Firebase, to premium solutions such as Braze.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What type of app do you have?<\/b><b> <\/b><span style=\"font-weight: 400;\"> A fitness app in a growth phase is not the same as a fintech with millions of users.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In summary:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OneSignal or Pushwoosh if you are starting out<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CleverTap if your focus is retention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Airship or Braze if you are a large company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PushEngage if you want to sell more without complication<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h2><b>Conclusion: How to implement push notifications in your app?<\/b><\/h2>\n<div class=\"w-full my-[1px]\">\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">Choosing the tool is only 20% of success; the other 80% is the segmentation and automation strategy. <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">segmentation and automation strategy<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">. <\/span><\/span><\/div>\n<div class=\"py-[3px]\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">At <\/span><\/span><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Actualizatec<\/span><\/span><span data-slate-node=\"text\"><span class=\"\" data-slate-leaf=\"true\">we not only help you choose the platform that best suits your budget and objectives, but we also design the customer journey that will turn your occasional users into loyal customers.<\/span><\/span><\/div>\n<\/div>\n<div class=\"w-full my-[1px]\" data-slate-fragment=\"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\">\n<div class=\"py-[3px]\" data-slate-node=\"element\">\n<p><span data-slate-node=\"text\"><span class=\"font-[600]\" data-slate-leaf=\"true\">Do you want your app to lead the market in 2026?<\/span><\/span><\/p>\n<div class=\"py-[3px]\"><\/div>\n<p><span style=\"font-weight: 400;\">If you would like us to help you implement this tool or another one to improve user retention and conversion in your app, email us at contacto@actualizatec.com.<\/span><\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Our accumulated experience of more than <\/span><b>17 years and 600 apps<\/b><span style=\"font-weight: 400;\"> to help you make informed and strategic decisions. We know that success depends not only on choosing the right tool, but also on implementing best practices to make the most of its potential and then optimizing month after month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, if you want to become an expert in apps and digital marketing,<\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/stellar-app-business\/\"><span style=\"font-weight: 400;\"> join the online App Marketing Stellar App Business course.<\/span><\/a><span style=\"font-weight: 400;\">. Learn from the best and take your projects to the next level.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the best push notification tools for apps and websites in 2025. Compare features, prices and choose the best option for your business. <\/p>\n","protected":false},"author":3,"featured_media":17937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[259],"tags":[260,306,261,286,305],"class_list":["post-17337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing","tag-app-marketing","tag-app-subscriptions","tag-downloads","tag-monetize-app","tag-push-notifications"],"acf":[],"modified_by":"Bernat","_links":{"self":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/17337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/comments?post=17337"}],"version-history":[{"count":0,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/17337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media\/17937"}],"wp:attachment":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media?parent=17337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/categories?post=17337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/tags?post=17337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}