{"id":17288,"date":"2020-12-09T16:22:09","date_gmt":"2020-12-09T15:22:09","guid":{"rendered":"https:\/\/actualizatec.com\/blog\/6-key-factors-that-influence-your-apps-cpi\/"},"modified":"2026-05-26T18:18:45","modified_gmt":"2026-05-26T16:18:45","slug":"user-acquisition-campaigns-reduce-cpi","status":"publish","type":"post","link":"https:\/\/actualizatec.com\/en\/blog\/user-acquisition-campaigns-reduce-cpi\/","title":{"rendered":"6 Key factors that influence your App’s CPI"},"content":{"rendered":"
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In summary:<\/strong> CPI (Cost Per Install) is the ad spend divided by downloads obtained. Its optimization depends on 6 key factors: user quality, country and platform, market competition, OS (iOS vs Android), user behavior, and synergy with ASO. Optimal CPI generates profitability, not just volume.<\/p>\n<\/div>\n

When a company or business launches a mobile application, its main goal is to get as many downloads as possible. But do you know what are the different strategies you can apply to achieve this goal? In short, we could talk about two: organic downloads or ASO<\/a> and paid downloads or CPI. <\/strong> These are the two main ways in which an app can get downloads. The first corresponds to organic downloads<\/strong>, i.e. those that are generated naturally. And the second refers to downloads from advertising campaigns.<\/strong> I am going to talk about the latter below. I will tell you what CPI or Cost Per Install is, why you should optimize it, how to get the optimal CPI and what factors influence its value. Ready to discover how to get installs of your app with the lowest possible cost? In this video I explain it in detail. Although, if you prefer, you will also find all the information in this article.<\/p>\n

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