{"id":16981,"date":"2025-03-20T15:42:51","date_gmt":"2025-03-20T14:42:51","guid":{"rendered":"https:\/\/actualizatec.com\/blog\/custom-product-pages-from-app-store-full-guide-how-to-create-them-and-get-more-downloads\/"},"modified":"2026-05-18T11:20:49","modified_gmt":"2026-05-18T09:20:49","slug":"custom-product-pages-app-store","status":"publish","type":"post","link":"https:\/\/actualizatec.com\/en\/blog\/custom-product-pages-app-store\/","title":{"rendered":"Custom Product Pages from App Store. FULL GUIDE. How to create them and get more downloads"},"content":{"rendered":"<p>If you are investing in <a href=\"https:\/\/searchads.apple.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Apple Search Ads<\/strong><\/a> or working on optimizing your app in the App Store, you are probably interested in maximizing conversions and reducing costs. One of the best ways to do this is through Custom Product Pages in the App Store.<\/p>\n<p>These pages allow you to customize your app&#8217;s page according to the user or acquisition channel, improving relevance and engagement. In this guide, we explain what they are, how to set them up and what strategies you can apply to get the most out of them.<\/p>\n<p>If you want more details, we invite you to watch our video:<\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_hxDAvg7V238\"><div id=\"lyte_hxDAvg7V238\" data-src=\"https:\/\/actualizatec.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FhxDAvg7V238%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/youtu.be\/hxDAvg7V238\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/actualizatec.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FhxDAvg7V238%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"640\" height=\"340\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div><\/p>\n<h2><\/h2>\n<h2><b>What are Custom Product Pages (CPP)? <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Custom Product Pages in the App Store<\/b><span style=\"font-weight: 400;\"> are <\/span><b>custom product pages<\/b><span style=\"font-weight: 400;\"> that Apple allows you to create to tailor the presentation of an app based on the audience or ad campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><b>up to 35 different versions<\/b><span style=\"font-weight: 400;\">versions, you can <\/span><b>display screenshots, videos and promotional texts specific to each user segment.<\/b><span style=\"font-weight: 400;\"> for each user segment.<\/span><\/p>\n<p><b>Practical example:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>If you have a fitness app<\/b><span style=\"font-weight: 400;\">app, you can create a page for strength training and another one for beginners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>If you use Apple Search Ads<\/b><span style=\"font-weight: 400;\">If you use Apple Search Ads, you can direct certain users to a version more aligned with their search intent.<\/span><\/li>\n<\/ul>\n<h2><b>Why are Custom Product Pages important for your app marketing strategy?<\/b><\/h2>\n<p>\u2714 Better segmentation and relevance.<\/p>\n<p>\u2714 Higher conversion in paid campaigns.<\/p>\n<p>\u2714 Reduced Cost per Installation (CPI).<\/p>\n<p><span style=\"font-weight: 400;\">Now let&#8217;s see how they can improve your <\/span><b>App Store Optimization (ASO).<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By the way, if you want to understand in depth what is the <\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/app-conversion-rate-optimization\/\"><b>conversion rate<\/b><\/a><span style=\"font-weight: 400;\"> and how to improve it, I leave you a video in which we explain all the details.<\/span><\/p>\n<h2><b>Benefits of Custom Product Pages for your App Store Optimization (ASO) Strategy<\/b><\/h2>\n<p><strong> Custom product pages<\/strong> in the App Store offer three key benefits for ASO and user acquisition:<\/p>\n<h3><b>Increase the relevance of your app campaigns with Custom Product Pages<\/b><\/h3>\n<p><b>Each user sees what interests them most.<\/b><span style=\"font-weight: 400;\"> By creating specific tabs for each campaign, you can <\/span><b>show a more attractive version of your<\/b><span style=\"font-weight: 400;\"> of your app for different audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A user searching for vegan recipes will see images and videos aligned with that search, rather than a generic tab with all kinds of recipes.<\/span><\/p>\n<h3><b>Reduce Cost Per Install (CPI) using customized product pages<\/b><\/h3>\n<p>Custom Product Pages improve conversion because the content is more relevant to each audience, which translates into more downloads with less investment in ads.<\/p>\n<p>More efficient campaigns in Apple Search Ads, Meta Ads and Google Ads.<\/p>\n<p>Less wasted clicks, more users really interested in the app.<\/p>\n<h3><b>Increase App Store conversion rate with Custom Product Pages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By adapting the file to the user&#8217;s intention, you can improve the <\/span><b>conversion rate<\/b><span style=\"font-weight: 400;\"> of your app in the store.<\/span><\/p>\n<p>More downloads without the need to increase the ad budget.<\/p>\n<p>Optimized cards for each type of user<b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you are interested in learning more about <\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/apple-search-ads\/\"><span style=\"font-weight: 400;\">Apple Search Ads<\/span><\/a><span style=\"font-weight: 400;\"> and keys to campaigns on this platform, here is another video that will help you.<\/span><\/p>\n<h2><b>How to set up Custom Product Pages in App Store Connect step-by-step<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9133\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2026\/01\/Paginas-del-producto-CPP.png\" alt=\"\" width=\"673\" height=\"379\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Configure <\/span><b>custom product pages in the App Store<\/b><span style=\"font-weight: 400;\"> is a simple process, but it requires planning.<\/span><\/p>\n<h3><b>Guide to creating custom pages in App Store Connect<\/b><\/h3>\n<p><b>Step 1:<\/b><span style=\"font-weight: 400;\"> Log in to <\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/app-store-connect-features-guide\/\"><b>App Store Connect<\/b><\/a><span style=\"font-weight: 400;\"> and go to the <\/span><b>Growth and Marketing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Step 2:<\/b><span style=\"font-weight: 400;\"> Select <\/span><b>Custom Product Pages<\/b><span style=\"font-weight: 400;\"> and create a new page.<\/span><\/p>\n<p><b>Step 3:<\/b><span style=\"font-weight: 400;\"> Add <\/span><b>screenshots, videos and promotional text tailored to your audience.<\/b><span style=\"font-weight: 400;\"> to your audience.<\/span><\/p>\n<p><b>Step 4:<\/b><span style=\"font-weight: 400;\"> Send the CPP to <\/span><b>Apple review<\/b><span style=\"font-weight: 400;\"> (takes 24-48 hours).<\/span><\/p>\n<p><b>Step 5:<\/b><span style=\"font-weight: 400;\"> Once approved, use the CPP URL in your advertising campaigns or acquisition strategies.<\/span><\/p>\n<h3><b>Complying with Apple policies when setting up Custom Product Pages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apple is <\/span><b>strict with its rules<\/b><span style=\"font-weight: 400;\">so you should make sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The content must be relevant and not misleading.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">That the visual elements are consistent with the actual experience of the app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not violate App Store design or promotional guidelines.<\/span><\/li>\n<\/ul>\n<h2><b>Advanced strategies to maximize the impact of Custom Product Pages<\/b><\/h2>\n<h3><b>How to segment the audiences of your App ad campaigns with Custom Product Pages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Divide your audience into segments:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New users<\/b><span style=\"font-weight: 400;\"> \u2192 Focus the CPP on its initial benefits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recurring users<\/b><span style=\"font-weight: 400;\"> \u2192 Highlight new features or enhancements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Users with high purchase intent.<\/b><span style=\"font-weight: 400;\"> \u2192 Show premium benefits or paid versions.<\/span><\/li>\n<\/ul>\n<h3><b>Leverage seasonal and cultural campaigns with customized product pages<\/b><\/h3>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> Create a special CPP for Black Friday, Christmas or sporting events. Show discounts or special app features to connect with the <\/span><b>to connect with the user at that moment.<\/b><\/p>\n<h3><b>Using QR codes to promote Custom Product Pages in offline campaigns<\/b><\/h3>\n<p><b>Idea:<\/b><span style=\"font-weight: 400;\"> If you have a presence at physical events, print QR codes that lead to a specific CPP for attendees.<\/span><\/p>\n<h2><b>Key metrics to evaluate the performance of Custom Product Pages in App Store<\/b><\/h2>\n<p><b>How do you know if your CPPs are working?<\/b><span style=\"font-weight: 400;\"> These are the key metrics you should analyze:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate (CR):<\/b><span style=\"font-weight: 400;\"> How many users download the app from a specific page?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ROI:<\/b><span style=\"font-weight: 400;\"> How much are you earning compared to what you spend on ads with CPPs?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impressions and clicks:<\/b><span style=\"font-weight: 400;\"> Evaluates how much visibility each page is generating.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At <\/span><b>Actualizatec<\/b><span style=\"font-weight: 400;\">we use these metrics to compare <\/span><b>the performance of the CPPs vs. the default product sheet, optimizing each campaign based on real data.<\/b><span style=\"font-weight: 400;\">optimizing each campaign based on real data.<\/span><\/p>\n<h2><b>Differences between Custom Product Pages and other App Store Optimization (ASO) tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Custom Product Pages on App Store<\/b><span style=\"font-weight: 400;\"> complement traditional ASO, but do not <\/span><b>do not replace it<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/aso-seo-app-ranking-strategies\/\">Traditional ASO<\/a>:<\/b><span style=\"font-weight: 400;\"> General optimization of the app tab with keywords and attractive design.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product Page Optimization (PPO):<\/b><span style=\"font-weight: 400;\"> A\/B testing on the main tab to determine which version works best.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom Product Pages:<\/b><span style=\"font-weight: 400;\"> Designed for paid campaigns, customizing content for each audience.<\/span><\/li>\n<\/ul>\n<p><b>Example:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A recipe app can optimize its ASO with keywords such as. <\/span><i><span style=\"font-weight: 400;\">&#8220;healthy recipes&#8221;<\/span><\/i><span style=\"font-weight: 400;\">but with CPPs you can have a specific tab just for vegan recipes in Meta Ads campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to create a winning app the best thing to do is to go to our <\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/aso-course-app-store-optimization\/\"><span style=\"font-weight: 400;\">ASO App Course<\/span><\/a><span style=\"font-weight: 400;\"> where you will learn strategies to have a successful app in the stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you want us to help you, write to us at <\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"mailto:contacto@actualizatec.com\"><span style=\"font-weight: 400;\">contacto@actualizatec.com<\/span><\/a><span style=\"font-weight: 400;\"> and we&#8217;ll talk.<\/span><\/p>\n<h3><b>Limitations and challenges of using Custom Product Pages in your mobile marketing strategy<\/b><\/h3>\n<p>Aspects to consider:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time and resources:<\/b><span style=\"font-weight: 400;\"> Creating multiple CPPs requires <\/span><b>design, text optimization and constant testing<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Excessive segmentation:<\/b><span style=\"font-weight: 400;\"> Don&#8217;t create too many CPPs without data to justify it. Start with <\/span><b>1-3 pages<\/b><span style=\"font-weight: 400;\"> and evaluate their performance before expanding.<\/span><\/li>\n<\/ul>\n<h2><b>Conclusion: How to integrate Custom Product Pages to boost your ASO strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Custom Product Pages in the App Store<\/b><span style=\"font-weight: 400;\"> are a key tool to <\/span><b>personalize the user experience, improve conversions and reduce costs in paid campaigns.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But like any advanced strategy, it requires <\/span><b>continuous testing, optimization and analysis<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Actual\u00edzatec, we understand that each project is unique. That&#8217;s why we share our accumulated experience of more than 15 years and 500 apps to help you make informed and strategic decisions. We know that success depends not only on choosing the right tool, but also on implementing best practices to maximize its potential and then optimize month after month. <\/span><\/p>\n<p><strong>Has this article given you food for thought?<br \/>\n<\/strong><span style=\"font-weight: 400;\">With this information, you will be better prepared to lead effective digital projects and connect meaningfully with your audience.<\/span><\/p>\n<p><strong> Need help?<br \/>\n<\/strong><span style=\"font-weight: 400;\">If you would like us to help you implement this tool or another one to improve user retention and conversion in your app, email us at contacto@actualizatec.com.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if you want to become an expert in apps and digital marketing, <\/span><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/advanced-aso-course\/\"><span style=\"font-weight: 400;\">join our online program. <\/span><\/a><span style=\"font-weight: 400;\">Learn from the best and take your projects to the next level &#8211; start building your success today! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how App Store Custom Product Pages can improve your app conversion. Customize pages, reduce costs and maximize results. <\/p>\n","protected":false},"author":3,"featured_media":17075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[259,276,241],"tags":[260,262,261],"class_list":["post-16981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing","category-aso","category-blog","tag-app-marketing","tag-custom-product-pages","tag-downloads"],"acf":[],"modified_by":"Bernat","_links":{"self":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/16981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/comments?post=16981"}],"version-history":[{"count":0,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/16981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media\/17075"}],"wp:attachment":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media?parent=16981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/categories?post=16981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/tags?post=16981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}