{"id":15754,"date":"2023-09-10T05:00:20","date_gmt":"2023-09-10T03:00:20","guid":{"rendered":"https:\/\/actualizatec.com\/?p=15754"},"modified":"2026-05-28T17:19:33","modified_gmt":"2026-05-28T15:19:33","slug":"aso-course-aso-efficiency-hacks-i-basic-and-intermediate-level-i-part-5-2","status":"publish","type":"post","link":"https:\/\/actualizatec.com\/en\/blog\/aso-course-aso-efficiency-hacks-i-basic-and-intermediate-level-i-part-5-2\/","title":{"rendered":"ASO COURSE &#8211; ASO Efficiency Hacks I Basic and Intermediate Level I Part 5"},"content":{"rendered":"<div class=\"fusion-text\">\n<p>After hundreds of hours working on\u00a0<strong>Mobile App Marketing<\/strong>\u00a0and testing\u00a0<strong>ASO tricks<\/strong>We have realised the importance of some aspects over others.<\/p>\n<p>Throughout the\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/actors-positioning-aso-metadata\/\" rel=\"noopener noreferrer\">ASO course<\/a>\u00a0We have talked about different techniques that help us to get more free downloads for an App. But we have also seen that App Store Optimisation brings results in the medium and long term.<\/p>\n<p>To know the list of all the aspects to be worked on in order to\u00a0<strong>improve an App&#8217;s rankings on Google play and App Store<\/strong>\u00a0is all very well. But having these aspects ordered by priority and effectiveness makes all the difference.<\/p>\n<p>And here is the key.<\/p>\n<p>That is why, in this fifth part of the course, we would like to focus on key aspects which, in our experience as\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/agencia-aso-app-store-optimization\/\">an ASO agency<\/a>\u00a0and the hundreds of hours we have spent on App Marketing projects, it is advisable to prioritise to drive downloads.<\/p>\n<p>If, thanks to this article, you manage to save yourself all those hours that we have had to invest in sorting the wheat from the chaff, it will have been worth it!<\/p>\n<p>In the following video you will find a summary of the\u00a0<strong>5 ASO efficiency hacks on which we recommend to place the most emphasis in order to position an App as quickly as possible.<\/strong><\/p>\n<p>Press play! Or, if you prefer, read on.<\/p>\n<p>But before we continue, if you missed the previous lessons, you can watch them here:<\/p>\n<ul>\n<li><strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/actors-positioning-aso-metadata\/\" rel=\"noopener noreferrer\">ASO course part 1:<\/a><\/strong>\u00a0What is ASO, when should you start working on it and how to optimise your App&#8217;s listing.<\/li>\n<li><strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/keyword-research\/\">ASO course part 2:<\/a><\/strong>\u00a0How to do good keyword research and link building strategies for your App.<\/li>\n<li><strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/featured-in-app-store-and-google-play\/\">ASO course part 3:<\/a><\/strong>\u00a0How to be featured on Google Play and App Store.<\/li>\n<li><strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/google-app-indexing\/\" rel=\"noopener noreferrer\">ASO course part 4:<\/a><\/strong>\u00a0Google App Indexing.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4421 size-full\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2024\/04\/Ingles-8.png\" sizes=\"(max-width: 560px) 100vw, 560px\" srcset=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2024\/04\/Ingles-8-18x10.png 18w, https:\/\/actualizatec.com\/wp-content\/uploads\/2024\/04\/Ingles-8-200x113.png 200w, https:\/\/actualizatec.com\/wp-content\/uploads\/2024\/04\/Ingles-8-300x169.png 300w, https:\/\/actualizatec.com\/wp-content\/uploads\/2024\/04\/Ingles-8-400x225.png 400w, https:\/\/actualizatec.com\/wp-content\/uploads\/2024\/04\/Ingles-8.png 560w\" alt=\"ASO efficiency hacks\" width=\"560\" height=\"315\" \/><\/p>\n<h2 data-fontsize=\"22\" data-lineheight=\"33\">The best ASO Hacks for positioning your App<\/h2>\n<p>Have you ever heard of\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/hacks-of-efficiency-as-app-store-optimisation\/\" rel=\"noopener noreferrer\">growth hacking<\/a>?<\/p>\n<p>It is a\u00a0<strong>This methodology is very useful when the aim is to grow fast without investing large resources.<\/strong><\/p>\n<p>For this purpose, so-called hacks or tricks are used, which are nothing more than shortcuts that boost the results.<\/p>\n<p>In this case, we are talking about\u00a0<strong>ASO efficiency hacks<\/strong>. That is to say, from\u00a0<strong>tricks to get more downloads in less time<\/strong>. All of them valid for both App Store and Google Play.<\/p>\n<p>As you have seen throughout the ASO course, there are many factors to take into account when positioning an App. And, although we always recommend working on all of them and doing so in a strategic context, some have more weight than others.<\/p>\n<p>Here we are going to discuss the ones you should prioritise in case you want to increase your downloads but you don&#8217;t have hundreds of hours to dedicate to the ASO of your app and you don&#8217;t want to hire experts like us to help you.<\/p>\n<p>Let&#8217;s talk about growth hacking for apps.<\/p>\n<h3 data-fontsize=\"21\" data-lineheight=\"32\"><strong>First: work on the ASO before publishing your App<\/strong><\/h3>\n<p>As we saw in the\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/actors-positioning-aso-metadata\/\" rel=\"noopener noreferrer\">part 1 of the ASO course<\/a> It is necessary to start working on the App Store Optimisation or positioning of an App before it is published.<\/p>\n<p>This is not the case in most projects. Normally, the application is first published in the stores and, once it is published, it starts to be optimised in terms of ASO positioning.<\/p>\n<p>This results in a loss of initial opportunities.<\/p>\n<p>The main reason is that there are certain parameters, such as the package name in Google Play, and the name of the developer that either cannot be changed or are very difficult to change once the App is published. And they have a major impact on ASO.<\/p>\n<ul>\n<li><strong>Package name<\/strong><\/li>\n<\/ul>\n<p>The package name is a fragment of the App&#8217;s URL and you must configure it before publishing it on Google Play, since\u00a0<strong>Once published, you cannot change it.<\/strong>\u00a0Ideally, the main keyword should be included.<\/p>\n<p>For example, Candy Crush is a well-known game and has a strong brand name, with its name being a keyword in itself.<\/p>\n<p>In this case, they have made sure to include it in the package name, which favours its positioning:<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-17953\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2026\/03\/Candy-Crush-Google-Play-ASO-Actualizatec-600x362-1-300x181.png\" alt=\"\" width=\"300\" height=\"181\" \/><\/p>\n<div class=\"fusion-text\">\n<p>The same applies if you want to rank your App for the keyword of another application.<\/p>\n<p>In the following image, you can see an App that does not belong to the company Supercell, creators of Clash of Clans, but they have created a guide for this game.<\/p>\n<p>That is precisely why they want to rank for that keyword, because that is where their audience is.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4423 size-400\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC-400x370.jpg\" sizes=\"(max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC-200x185.jpg 200w, https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC-300x277.jpg 300w, https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC-400x370.jpg 400w, https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC-600x555.jpg 600w, https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC-768x710.jpg 768w, https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC-800x740.jpg 800w, https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC-1024x947.jpg 1024w, https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC-1200x1110.jpg 1200w, https:\/\/actualizatec.com\/wp-content\/uploads\/2021\/06\/package-name-COC.jpg 1556w\" alt=\"package name COC\" width=\"400\" height=\"370\" \/><\/p>\n<p>As you can see, it is very important to first locate your main keywords and then develop your positioning strategy based on that. That is why it is advisable to start working on ASO before publishing the App, or at least detecting the most relevant keywords.<\/p>\n<p>You can check out how to do good keyword research in the\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/keyword-research\/\">chapter 2 of the ASO course<\/a>.<\/p>\n<ul>\n<li><strong>Developer&#8217;s name<\/strong><\/li>\n<\/ul>\n<p>There is another factor that, although we can change a posteriori in Android, we do not usually do it: the\u00a0<strong>name of the developer.<\/strong><\/p>\n<p>In the case of Android it is easy to change it, but in the case of iOS you will have to request it from Apple and wait for a response. You may or may not get lucky. That&#8217;s why it&#8217;s best to think strategically about it in terms of ASO before publishing the app.<\/p>\n<p>Keep in mind that it is a very relevant factor because it has a lot of visibility, it is the first word that appears under the name of the App, and it also helps positioning.<\/p>\n<p>We recommend that, if your App is well known, the name of the developer should be your own brand. Otherwise, if you are just starting out, it is better to use this space to add the most relevant keyword. These are the two scenarios in which you can find yourself:<\/p>\n<ul>\n<li>If your brand is well known and adding it adds reliability points and brings trust, there is nothing more to say, the developer should be the brand itself. This is what happens to well-known brands, such as BBVA:<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-17954\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2026\/03\/BBVA-ASO-600x445-1-300x223.jpg\" alt=\"\" width=\"300\" height=\"223\" \/><\/p>\n<ul>\n<li>If your brand is not well known and neither is the name of the developer, it is better to take advantage of the space to include the most relevant keyword of your Mobile App Marketing strategy.<\/li>\n<\/ul>\n<p>Google Play and the App Store are positive that the\u00a0<em>developer<\/em>\u00a0has been publishing apps for years, because it gives you more authority. But if this is not the case for you, don&#8217;t miss the opportunity to use your\u00a0<em>keyword<\/em>\u00a0there.<\/p>\n<p>In this example of\u00a0<a href=\"https:\/\/www.apptamin.com\/blog\/optimize-play-store-app\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AppTamin<\/a>If you are a developer, you can see how the developer&#8217;s name has been used to enter the keyword:\u00a0<em>Draw apps for free&#8217;.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-17955\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2026\/03\/ASO-Actualizatec-600x205-1-300x103.png\" alt=\"\" width=\"300\" height=\"103\" \/><\/p>\n<h3 data-fontsize=\"21\" data-lineheight=\"32\">\u00a0<\/h3>\n<h3 data-fontsize=\"21\" data-lineheight=\"32\"><strong>Second: place your most important keyword in the title of your App.<\/strong><\/h3>\n<p>Another ASO trick that can help you get more downloads in less time is to put your main keyword in the title. It&#8217;s a great opportunity that you can&#8217;t miss.<\/p>\n<p>Such is the importance of this hack in positioning that, given our experience, we can tell you that\u00a0<strong>If you could only change one ASO aspect of your token, this would be it.\u00a0<\/strong><\/p>\n<p>Here you can see how Vueling takes advantage of the title to include the keyword &#8220;vuelos baratos&#8221;:<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-17956\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2026\/03\/Vueling-ASO-Actualizatec-600x293-1-300x147.png\" alt=\"\" width=\"300\" height=\"147\" \/><\/p>\n<div class=\"fusion-text\">\n<p>However, Ryanair (its main competitor) has not taken advantage of the title and has not put any keyword in the App Store:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-17957\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2026\/03\/Ryanair-ASO-Actualizatec-600x315-1-300x158.png\" alt=\"\" width=\"300\" height=\"158\" \/><\/p>\n<p>What does this translate into?<\/p>\n<p>If we search the App Store for the keyword &#8220;cheap flights&#8221; in the search engine, Vueling appears in first position organically, while Ryanair does not appear until the fifth position.<\/p>\n<p>This is one of the factors that most influences positioning, although it is obviously not the only one.<\/p>\n<p>If you don&#8217;t know how to choose the\u00a0<strong>main keyword of your app<\/strong>There are mobile ASO platforms such as Mobile Action, The Tool or AppTweak that allow you to analyse keywords and organise them by difficulty and traffic.<\/p>\n<p>You can even see those of your competitors. Don&#8217;t forget that when it comes to ASO positioning everything is relative: you need to do better than your competitors to appear at the top.<\/p>\n<p>Keyword analysis is not a game. A large part of the success of your ASO and Mobile App Marketing strategy depends on it.<\/p>\n<p>But if you take the time to carefully analyse all the information these tools give you, I&#8217;m sure it will be easy to identify your keywords. You already know that the\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/keyword-research\/\">chapter 2<\/a>\u00a0you have all the details to make a strategic keyword research.<\/p>\n<h3 data-fontsize=\"21\" data-lineheight=\"32\"><strong>Third: App ratings are a diamond in the rough.<\/strong><\/h3>\n<p><strong>The app&#8217;s rating in the stores is one of the most important factors in ASO.<\/strong><\/p>\n<p>Indeed, the valuation of your App, both in Google Play and in the App Store, has a very positive impact on the positioning and, therefore, on the opportunity to\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/aso-2026-5-updates-to-get-your-app-to-rank-at-the-top\/\">get downloads<\/a>\u00a0free of charge. Mainly because it influences the conversion rate to installation: if the rating is good (4 or more), it will help other users to download your app when they see the file.<\/p>\n<p>But also,\u00a0<strong>the\u00a0<em>stores\u00a0<\/em>rate apps positively with good\u00a0<em>ratings<\/em><\/strong>\u00a0and make them rise in the rankings.<\/p>\n<p>Although it is something that we cannot directly manipulate, it is something that we can\u00a0<strong>we can devise a strategy to help us get more ratings and comments.<\/strong><\/p>\n<p>Improving the app, adding new functionalities and keeping it up to date can help us to get a better app rating from users.<\/p>\n<p>In addition, you can come up with strategies to make happy users value it. You can offer a discount, bonus, offer or free material in exchange. However, it must be in exchange for them taking a few seconds to rate you and leave a review. Google and Apple value this much more than just leaving a rating.<\/p>\n<p>That is why it is critical to respond quickly to app reviews, whether they are good or bad. In the case of negative reviews, responding well and quickly builds trust and gives you the chance for those same users to raise the rating.<\/p>\n<p>We say it is one of the priority ASO efficiency hacks because, among other things, it influences the install rate.<\/p>\n<p>Very few people would download and install on their device an App with a 2 score and many negative reviews. Especially if it has better rated alternatives.<\/p>\n<p>In addition, the stores rank higher those Apps that have a good score.<\/p>\n<h3 data-fontsize=\"21\" data-lineheight=\"32\"><strong>Fourth, combine ASO with user acquisition campaigns.\u00a0<\/strong><\/h3>\n<p>First of all, if you don&#8217;t know the difference between organic and paid canvassing, in the\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/factors-positioning-aso-metadata\/\">first part of the ASO course<\/a>\u00a0we explain the main differences.<\/p>\n<p>As you will remember, two types of Apps always appear in the search results: those that are positioned for the keyword you have entered and those that have an active advertising campaign.<\/p>\n<p><strong>Combining both strategies benefits both.<\/strong><\/p>\n<p>The paid ads you run to drive downloads will have a direct impact on your ASO results, as they will<strong>\u00a0favour the number of installations and the speed at which they are produced.<\/strong>. This is something that stores value in positioning.<\/p>\n<p>The volume of installations achieved in a short period of time will allow you to move up in the rankings of the stores and increase your positioning and, therefore, the greater the possibility of\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/cpi\/\">improve the CPI of your App<\/a>\u00a0and enjoy a better cost of acquisition.<\/p>\n<p>Did you know this growth hacking apps trick?<\/p>\n<h3 data-fontsize=\"21\" data-lineheight=\"32\"><strong>Fifth: improve your retention rates<\/strong><\/h3>\n<p>Uninstalls are the great enemy of Mobile App Marketing: not only do they impact on your\u00a0<em>revenue<\/em>but also damage your ASO.<\/p>\n<p>If your users uninstall your app, you lose positions in the stores.\u00a0<strong>That is why it is vital that you increase your rate of loyal users,\u00a0<\/strong>in other words, your percentage of active users.<\/p>\n<p>And that&#8217;s true for both your business\u00a0<em>c<\/em>omo for your\u00a0<strong>ASO<\/strong>.<\/p>\n<p>The most important thing is to identify the reasons for uninstallation. Here is some more info for you to know\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/5-reasons-why-customers-delete-your-app\/\">What are the main reasons why users uninstall your app?<\/a>.<\/p>\n<p>Analyses data and user behaviour information to identify what factors are causing uninstallations.<\/p>\n<p>Both Android and iOS know how many people download your App, how many use it and how many end up uninstalling it.<\/p>\n<p>It is very important that you come up with strategies to help you retain your users. For example, you can try implementing the\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/push-notifications\/\">Push notifications<\/a>.<\/p>\n<p><strong>Push notifications are one of the best loyalty tools and can also help you increase your active user rate.<\/strong><\/p>\n<p>In this post I explain how to use the\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/seducir-usuarios-notificaciones-push\/\">push notifications to seduce your users<\/a>\u00a0and prevent them from leaving the app before 30 days.<\/p>\n<p>See how Glovo builds user loyalty through personalised push notifications.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-17958\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2026\/03\/Notificacion-usuarios-dormidos-Glovo-1-400x616-1-195x300.jpg\" alt=\"\" width=\"195\" height=\"300\" \/><\/p>\n<p>In this other example you can see how Ubeo uses push jokes with a bit more mischief. It all depends on the type of audience you have, but if your audience receives jokes well, humour is one of the best ways to connect and create a close bond with them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-17959\" src=\"https:\/\/actualizatec.com\/wp-content\/uploads\/2026\/03\/notificacion-mejorar-retencion-400x686-1-175x300.png\" alt=\"\" width=\"175\" height=\"300\" \/><\/p>\n<p>Remember that,\u00a0<strong>if there is not a considerable volume of use, or if uninstallations increase, you will start to drop down the ranking of the stores.<\/strong><\/p>\n<h3 data-fontsize=\"21\" data-lineheight=\"32\"><strong>EXTRA TIP: use the location of your App to boost your keywords\u00a0<\/strong><\/h3>\n<p>How about adding an extra trick to this list of ASO efficiency hacks?<\/p>\n<p>This extra ASO trick is for App Store: it is based on\u00a0<strong>multiply your keywords in the keyword field using the location of the App.<\/strong><\/p>\n<p>In the<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/blog\/featured-in-app-store-and-google-play\/\">\u00a0third part of the course<\/a>\u00a0we talk about how you can optimise the localisation on your product page depending on the country in which your App is available.<\/p>\n<p>In this sense you had up to 100 characters to put your keywords, but what if you could multiply them?<\/p>\n<p>There are countries that share a language, so if you are already positioning for keywords in that language you can take advantage of the second localisation to add the keywords that you have not included in the first one.<\/p>\n<p>This gives you the opportunity to have more characters available to fill in the keywords field of an App listing. This means an improvement in ASO.<\/p>\n<p>Sounds good, doesn&#8217;t it? Well now all you have to do is start applying these ASO efficiency hacks.<\/p>\n<p>However,\u00a0<strong>if you want to learn all about Mobile &amp; App Marketing<\/strong>, don&#8217;t miss our\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/stellar-app-business\/\">online program<\/a>, where we train you as an App Expert so that you yourself can improve the results of your app.<\/p>\n<p>In this training you will learn how to handle ASO like a PRO.<\/p>\n<p>If on the other hand, what you want is to get more free downloads, but you don&#8217;t have time to apply these Growth Hacking strategies for Apps and you need expert help,\u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/1r-Znn-h75hRi4YZ7_PZRWGy69NZt7IwaG2OutRgTSTQ\/edit\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">contact us<\/a>\u00a0and the experts of our\u00a0<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/actualizatec.com\/en\/agencia-aso-app-store-optimization\/\">an ASO agency<\/a>\u00a0will take your App to the next level.<\/p>\n<p><strong>We will talk about your project<\/strong>\u00a0and we will discuss how we can help you achieve your goals.<\/p>\n<p>What did you think of these ASO tips? We&#8217;d love to hear from you &#8211; we&#8217;re on the other side!<\/p>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After hundreds of hours working on\u00a0Mobile App Marketing\u00a0and testing\u00a0ASO tricksWe have realised the importance of some aspects over others. Throughout the\u00a0ASO course\u00a0We have talked about different techniques that help us to get more free downloads for an App. But we have also seen that App Store Optimisation brings results in the medium and long term. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[276,241],"tags":[],"class_list":["post-15754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aso","category-blog"],"acf":[],"modified_by":"Bernat","_links":{"self":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/15754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/comments?post=15754"}],"version-history":[{"count":0,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/posts\/15754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media\/17091"}],"wp:attachment":[{"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/media?parent=15754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/categories?post=15754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actualizatec.com\/en\/wp-json\/wp\/v2\/tags?post=15754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}