{"id":15684,"date":"2024-05-22T08:46:19","date_gmt":"2024-05-22T06:46:19","guid":{"rendered":"https:\/\/actualizatec.com\/?p=15684"},"modified":"2026-05-19T12:54:39","modified_gmt":"2026-05-19T10:54:39","slug":"apple-search-ads","status":"publish","type":"post","link":"https:\/\/actualizatec.com\/en\/blog\/apple-search-ads\/","title":{"rendered":"Apple Search Ads. How to get more iOS downloads for your App"},"content":{"rendered":"
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Appearing at the top of the App Store is the dream of every company with an App published on this platform.<\/span><\/div>\n
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And no wonder. The one that ranks highest is more likely to get a higher number of downloads than the rest.<\/p>\n

This can be achieved through two techniques:\u00a0App Store Optimization<\/strong>\u00a0(ASO<\/a>) y\u00a0Apple Search Ads<\/strong>\u00a0(ASA<\/a>).<\/p>\n

The first refers to organic or natural positioning. The second refers to the activation of advertising campaigns that, through an investment, quickly place your App in the first position.<\/p>\n

The ideal is to balance both strategies and for one to enhance the other. Because, as you will see below, they are complementary and the best results can only be achieved if both are supported.<\/p>\n

To learn about organic positioning or App Store Optimization, I recommend that you go to see the\u00a0free YouTube ASO course<\/a>\u00a0that we have published on our channel.<\/p>\n

Want to know what Apple Search Ads (ASA) is and how to use this platform to increase your downloads on iOS?<\/p>\n

Read on as we explain what it is and the best tips for you to start using it effectively.<\/p>\n

What is Apple Search Ads?<\/h2>\n

Apple Search Ads is\u00a0the advertising platform that the apple brand offers to companies and App developers to enable their ad campaigns.<\/strong><\/p>\n

In this video we tell you in detail what it is and how to start using it, but read on for the latest news:<\/strong><\/p>\n

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