• What is a Deep Link

What is a Deep Link?

2023-05-08T12:21:05+02:00 June 2022|

Deep linking is a strategy that can help you improve your app's conversion rates and user loyalty. Discover it!

  • What is a bug

What is a Bug?

2023-07-11T14:37:11+02:00 May 2022|

Bugs can lead to a barrage of negative feedback about your app, but they can be avoided. But they can be avoided - find out how!

  • What is a Beacon

What is a Beacon?

2023-05-08T12:15:03+02:00 April 2022|

Have you heard about beacons? They are a great tool to attract and retain customers. Come in and find out how they work.

  • SDK

What is an SDK?

2023-07-11T14:20:20+02:00 April 2022|

Find out what an SDK is and what it is used for, and what role it plays in the development of an app. Click and we'll tell you.

  • What is geofencing

What is Geofencing?

2023-05-08T12:11:55+02:00 March 2022|

Never heard of geofencing? Find out what it is, how it works and the reasons why you should implement this strategy.

  • ARPU - Average Revenue Per User

What is ARPU in an app?

2023-05-08T12:07:39+02:00 February 2022|

ARPU is one of the most important metrics you should analyse in your app. Find out what it is and how to calculate it in this post.

  • What is a PPI

What is an IPA file?

2023-07-11T14:41:58+02:00 January 2022|

Find out what an IPA is, what it is used for and how important it is in the mobile world. New definition for our App Marketing glossary!